Understanding the 2025 Customer Journey to opening a checking account​

By combining traditional and digital marketing tactics, your financial brand can maximize reach at every phase of the customer journey. At mhp.si, TraDigital™ marketing is at the center of everything we do.

Omnichannel • Tradigital™ Marketing

Awareness
Connected & Linear TV • Video Pre-Rolls & Display • Billboard • Radio

Interest​
Paid Social • Connected TV & Paid Video • Display

Consideration​
Paid Search • Video • Display

Action​
Retargeting: Video • Display & Search

Marketing Qualified Lead​
start-finished application • chat • phone call • etc.

key takeaways

for banks & credit unions

6% Increase in Checking Accounts Searches YoY

Ad impressions rose 9%

Cost-Per-Clicks ranged
from $7.25 – $9.22

Clicks grew 13%
and desktop clicks
increased by 11%

73% of all clicks
took place on a
mobile device

Source: Google Trends: Checking Accounts 2024 vs 2023

move the needle with mhp.si

As a Google Premier Partner, mhp.si has exclusive access to Checking Account data and insights directly from Google. This level of access allows us to guide our partners with cutting-edge, Google Marketing Platform 360 strategies in the financial sector.

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