2025 Customer Journey
commercial loans
By combining traditional and digital marketing tactics, your financial brand can maximize reach at every phase of the customer journey. At mhp.si, TraDigital™ marketing is at the center of everything we do.
Omnichannel • Tradigital™ Marketing
Connected & Linear TV • Video Pre-Rolls & Display • Billboard • Radio
Interest
Paid Social • Connected TV & Paid Video • Display
Consideration
Paid Search • Video • Display
Action
Retargeting: Video • Display & Search
Marketing Qualified Lead
start-finished application • chat • phone call • etc.
key takeaways
for banks & credit unions
1% Increase in Commercial Loan Searches YoY
54% of searches on mobile
46% of all searches coming from desktop
Ad Impressions Rose 6%
With 67% coming from mobile
CPCs Ranged from $6.65 – $11.58
Surged in April and peaking in December
Searches Saw a 10% Increase
in Paid Competitors YoY
3.6 Average
Overall Clicks Decreased by 2%
Desktop clicks accounted for 28%
71% of all clicks came from mobile devices
Source – Google Trends: Commercial Loan Consumer Journey 2024
move the needle with mhp.si
As a Google Premier Partner, mhp.si has exclusive access to Checking Account data and insights directly from Google. This level of access allows us to guide our partners with cutting-edge, Google Marketing Platform 360 strategies in the financial sector.