2025 customer journey
HELOC loans
By combining traditional and digital marketing tactics, your financial brand can maximize reach at every phase of the customer journey. At mhp.si, TraDigital™ marketing is at the center of everything we do.
Omnichannel • Tradigital™ Marketing
Connected & Linear TV • Video Pre-Rolls & Display • Billboard • Radio
Interest
Paid Social • Connected TV & Paid Video • Display
Consideration
Paid Search • Video • Display
Action
Retargeting: Video • Display & Search
Marketing Qualified Lead
start-finished application • chat • phone call • etc.
key takeaways
for banks & credit unions
22% Increase in HELOC Loan Searches YoY
68% of all searches took place on mobile
Ad Impressions Rose 32%
With 70% coming from mobile
CPCs Ranged from $9.28 – $10.56
Peaking in July and surging in December
Searches Saw a 9% Increase
in Paid Competitors YoY
4.2 Average
27% Increase in Clicks
Desktop clicks rose by 21%
74% of all clicks came from mobile devices
Source – Google Trends: HELOC Loan Consumer Journey 2024
move the needle with mhp.si
As a Google Premier Partner, mhp.si has exclusive access to Checking Account data and insights directly from Google. This level of access allows us to guide our partners with cutting-edge, Google Marketing Platform 360 strategies in the financial sector.