2025 Customer Journey
personal lending & borrowing
By combining traditional and digital marketing tactics, your financial brand can maximize reach at every phase of the customer journey. At mhp.si, TraDigital™ marketing is at the center of everything we do.
Omnichannel • Tradigital™ Marketing
Connected & Linear TV • Video Pre-Rolls & Display • Billboard • Radio
Interest
Paid Social • Connected TV & Paid Video • Display
Consideration
Paid Search • Video • Display
Action
Retargeting: Video • Display & Search
Marketing Qualified Lead
start-finished application • chat • phone call • etc.
key takeaways
for banks & credit unions
13% Increase in Personal Lending & Borrowing Searches YoY
85% of all searches were on mobile
Ad Impressions Rose 28%
89% boost coming from mobile
CPCs Ranged from $4.34 – $4.64
Peaking in July and surging in October
Searches Saw a 4% Increase
in Paid Competitors YoY
3.3 Average
17% Increase in Clicks
12% Rise in Desktop Clicks
89% of all clicks attributed to mobile devices
Source – Google Trends: HELOC Loan Consumer Journey 2024
move the needle with mhp.si
As a Google Premier Partner, mhp.si has exclusive access to Checking Account data and insights directly from Google. This level of access allows us to guide our partners with cutting-edge, Google Marketing Platform 360 strategies in the financial sector.