Trucking and Logistics Marketing Case Study – Test
For one International Manufacturer, Connected TV was not treated as passive awareness media. It was built to reach qualified agriculture, construction, and residential audiences — then measure what those exposed households did next.
The larger win: the campaign connected streaming exposure to real buying-journey behaviors, including dealer site visits, dealer searches, website visits, directions, and equipment-building activity.
Campaign / Proof Points
For one International Manufacturer, Connected TV was not treated as passive awareness media. It was built to reach qualified agriculture, construction, and residential audiences — then measure what those exposed households did next.
The larger win: the campaign connected streaming exposure to real buying-journey behaviors, including dealer site visits, dealer searches, website visits, directions, and equipment-building activity.
| Channel | Impressions | Actions | CPM |
|---|---|---|---|
| Connected TV | 2,707,455 | 6,373 | $34.93 |
| Banner Ads | 576,527 | 492 | $13.17 |
| Total | 3,283,982 | 6,865 | — |
The CTV campaign delivered more than 2.7 million impressions and 6,373 measured actions in Q1 2026. Banner retargeting added another 576,527 impressions and 492 actions.
The Ask
The manufacturer needed a way to reach high-value equipment audiences while still understanding what happened after the ad was seen.
The goal was not just to put video on streaming TV. The goal was to answer a more important question:
Did the household take a meaningful next step after exposure?
For a dealer-based manufacturer, that means measuring actions that show movement from awareness to local shopping intent.
The Idea
The campaign used Connected TV and banner retargeting to reach specific audience segments across agriculture, construction, and residential property ownership.
The targeting included agriculture decision makers, farmers, construction contractors, heavy construction decision makers, property owners, and acreage-based residential audiences.
But the real strategy was the measurement layer.
Using Household ID, the campaign could connect media exposure to post-view behavior across the manufacturer’s digital ecosystem and dealer network. That allowed the campaign to track actions that matter after someone saw the ad.