Mark Samber among first cohort of 4A’s Generative AI Certification program
LITTLE ROCK, Ark. (Nov. 7, 2024) – mhp.si, a full-service marketing agency based in Little Rock, Ark., has announced that Mark Samber, PhD, vice president of marketing technology for mhp.si, has completed 4A’s Generative AI Certification program.
The certification program equips participants with the knowledge, skills and practical experience needed to leverage Generative AI in the agency environment. Focusing on real-world applications of AI technology, the program provides participants with valuable tools to leverage AI for creative and strategic solutions.
“Mark continues to add to his innovation arsenal to build on 30+ years of experience,” said Sharon Tallach Vogelpohl, president and CEO of mhp.si. “His knowledge in this area will add a dynamic edge to our team’s capabilities, enabling us to drive results for our clients even more efficiently.”
As vice president of marketing technology, Samber oversees all aspects of developer marketing, marketing automation and analytic optimization for mhp.si. His role includes consulting and thought leadership on key accounts to incorporate best practices and innovative solutions, underscoring his expertise in the field.
“The program involved a blend of self-paced learning, live sessions and practical exercises that provided my cohort the opportunity to explore real-world scenarios and develop effective strategies using Generative AI,” Samber said. “The course was comprehensive and engaging, allowing me to deepen my understanding of AI and how it’s reshaping our industry.”
To learn more about mhp.si’s services and team of experts, visit mhp.si.
About mhp.si
A national award-winning marketing agency, mhp.si is a fully-integrated communications firm providing clients with data-driven strategies for performance marketing, advertising, public relations and online/digital. The firm has more than 150 team members across its family of companies and a presence in eight markets nationally. It has three locations in Arkansas, with offices in Little Rock’s Riverdale and West Little Rock areas and one in Bentonville. Over its 52-year history, the agency has represented local, national and international clients. mhp.si is a longtime member of the prestigious American Association of Advertising Agencies and has been recognized as one of the nation’s fastest-growing companies by Inc. magazine for seven years. A Google Premier Partner, the agency is listed among the Best Places to Work in Arkansas. The company is praised for its innovation and entrepreneurship by The Silicon Review and Entrepreneur Magazine’s Entrepreneur 360™. In 2020, MHP/Team SI earned recognition from Adweek magazine as No. 2 on the short list of top 5 agencies over 20 years old and a No. 60 ranking among “fresh-thinking and fearless leaders” on the Adweek 100: Fastest Growing Agencies list. Learn more at mhp.si.
