We help smart financial institutions win in the attention economy.
Performance Marketing Mixes for Your Brand
Successful marketing for banks or credit unions requires agile insights to reach your potential customers with the right message, at the right time, on the right channel, with the right frequency. Enter TraDigital™ marketing.
Data Segmentation & Audience Targeting
Doppio® is our proprietary system that pairs a sophisticated, aggregated and automated data analytics platform with the insights and instincts of our digital gurus. This lets us optimize campaign effectiveness on the fly and hyper-specify the content we’re targeting potential customers with—100% ethically.
88% of purchase decisions are made inside the household
It’s crucial that decision makers see your campaign through display advertising, video pre-rolls, programmatic TV, social media, streaming platforms and search engines. We use Doppio® to offer household identity targeting (HHID), a powerful tool for tracking a specific household’s behavior across digital platforms and devices.
See HHID Targeting in Action →
Charting the consumer journey
Smart marketers use DV360 to manage their video campaigns across the desktop, TV and mobile ecosystem inside a cutting-edge dashboard. This tool complements Doppio® by supporting multiple media channels, including display, video, audio, mobile apps and digital out-of-home, without sacrificing privacy, accuracy and brand safety.
Target customers at every stage of the decision process based on their interests
Google Premier Partner based in Little Rock
As a Google Premier Partner, we get early access to new Google features and beta programs. This keeps us in a state of constant innovation, leveraging the latest data-driven insights and advanced audience-targeting features to optimize client campaigns.
Maximized ROI
As a Premier Partner, we understand how to allocate budgets efficiently, ensuring that clients get the most out of their digital marketing spend, no matter how big or small.
Precise Targeting
We leverage Google’s advanced targeting options—including custom audiences, affinity targeting and in-market segments—to reach prospective consumers at the right time.
Campaign Insights
Our ability to analyze campaign performance in real-time means we can quickly identify opportunities for improvement and optimize for the best possible outcomes.
Experience you can trust
Our team brings 50+ years of strategy.performance.results for banks, credit unions and other financial institutions. Get the most ROI on your ad campaigns and future-proof your business with mhp.si today!
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