Media Strategy
Great media strategies are built on research. They’re not cookie-cutter solutions or one-size-fits-all templates. They’re bespoke campaigns designed with strategy, performance and results in mind.
That’s where mhp.si comes in. And we do it all through our TraDigital™ marketing, a strategy so effective we trademarked it.
Traditional Media
Our team generates thorough media plans to reach our clients’ target audiences and negotiates custom partnerships and pricing with media outlets. Our team of calculated, agile strategists rallies with our Account Services, SEO and PR teams to achieve big wins for our clients.
Digital Media
Digital media requires constant testing and adaptation. We place digital media in search, on social media, on news and information websites, and utilize various formats including text ads, display ads, audio, video and native formats.
Doppio®, our proprietary data service, merges exclusive data sets with capable, confident media specialists, letting us pinpoint your target audience and ensure our buys are on point.
We’re also constantly experimenting with new tools, pairing testing, tailored-research and optimization with cutting-edge, machine-learning AI.
Our Capabilities
TraDigital™ is our omnichannel approach to all things marketing, empowering our team to research and craft custom media strategies for clients in every industry. When traditional and digital media tactics synchronize, there’s nothing holding us back from maximizing your message’s reach.
Your message is a key that our media team uses to unlock the doorways to your audience. Our team’s deep experience ensures we leverage working partnerships in markets across the country, meaning we can unlock local, regional and national doors for your brand, even down to Zip+4 doors. We’re also a Google Premier Partner, which gives our media experts early access to emerging research and resources directly from Google.
Programmatic Advertising
Our media insights help inform strategic media purchases and automate digital ad placements through programmatic advertising services for your brand.
Competitive Media Buying (Broadcast, Cable, Radio, Magazine, Out-of-Home, Newspaper, etc.)
Our extensive network of vendor relationships and leveraging of data-driven insights unlocks partnerships with strategic vendors to amplify brand awareness.
Media Strategy Development
Our deep expertise in TraDigital™ media enables us to craft tailored, individualized campaigns centered around strategy, performance and results.
Digital Media (PPC Advertising, CTV, OTT, etc.)
Our team utilizes industry-leading digital media platforms and cutting-edge technology to create targeted, personalized messaging for your brand’s audience(s).
Media Research
Our team stays at the forefront of emerging trends and partnership opportunities, achieving optimal placement and impact for your brand across every channel.