Taylor King Law Case Study
Background
We’ve had the privilege of working with Taylor King Law since 2016, developing the right marketing strategies and media placement for their brand so they can focus on what they do best. It’s a partnership that has put us to the test and opened countless collaborative opportunities in the process.
The Challenge
Taylor King Law’s brand IS Taylor King. From day one, this was our line in the sand. He’s on clients’ side, by their side. Now that his children are grown, they’re by his side at the firm, too. But we didn’t want their presence to feel forced, much less give the idea that their family name earned them a spot on the team – because it didn’t. They’re legal powerhouses of their own.
So, we need to take an established brand and introduce two new faces alongside our main player. Sounds easy enough, right?
The Strategy
Our partnership with Taylor King Law demands synergy across all of our teams.
Account Services and Public Relations work closely together, finding the right audience and the right strategy to put goodhearted legal expertise in front of those who need it.
In-studio video shoots let us create tactical messaging around a specific focus, while larger, on-location shoots allow our Creative and Video Teams to truly showcase the scope of Taylor King Law’s operations. The Content Studio comes alongside both teams to deliver trendy content and unique glimpses into the day-to-day lives of our usual suspects.
Our Media Team’s performance marketing mix carries out strategies and delivers creative across paid social, digital display, connected TV, Doppio® and other media channels, all while the SEO team plans content roadmaps and conducts keyword research to maximize the law firm’s impressions and SERP ranking.
It really does take a village. But victory tastes sweeter when you win together.
The Results
Since 2016, we’ve helped Taylor King Law…
- Build and Manage a New Website
- Amplify Short- and Long-Form Video Marketing
- Outpace Other Law Firms’ SEO in Their Market
+20%
Incoming Cases per Month
3x
Case Value
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