JB Hunt Case Study

J.B. Hunt’s Carrier 360 and Shipper 360 apps were built to get more done. The apps pack some serious technology, and while truck drivers are resourceful and adept at working with shippers and carriers, the last thing J.B. Hunt wanted to do was give core users a bad first impression of an app actively working to help them. 

So we collaborated between Account Services, PR, Media and Creative to discuss just how we could bring the client’s vision to life. We knew the right solution needed to tap into three things – people, technology and capacity. 

Our Creative Team grabbed their gadgets, gizmos and handy-dandy drone licenses and took to the picturesque roads of Northwest Arkansas, searching for locations to showcase synergy between the app and its users. Once they narrowed down locations for a shoot, we were ready to get things truckin’ for J.B. Hunt. 

The TV spot was shot entirely from the perspective of the driver, whether they were on the road or stopping for a bite to eat. Through this relatable figure, we showcased important app functions, like using One Touch Load Updates on their Carrier 360 app to send notifications to a warehouse manager monitoring Shipper 360’s Automated Delay Tracking. 

By placing the driver directly in the action, we were illustrating just how streamlined the app’s functionality is, helping drivers reclaim the road.