Neurolens Case Study
Background
The hardest problems are solved through collaboration. When you have the right team around you and the right strategies in place, problem solving isn’t just rewarding. It’s fun.
The Challenge
Enter Neurolens, a custom-crafted lens company combating the effects of eye misalignment.
Neurolens wanted to increase their brand visibility and drive sales across 3,000 partnered optometry practices in the U.S. and Canada. They tasked us with finding a way to ignite demand and generate product awareness and shareable content for practices.
The Strategy
Our team immediately saw the need for a content marketing program. So we didn’t waste any time in creating the content for Neurolens and its partnered practices.
Account strategists and content producers got to work designing customized email newsletters, social media posts, blogs, landing pages, a custom “take the Neurolens eye test” page for providers, email marketing and Facebook advertising assets.
But our biggest piece of the puzzle? Staying consistent with Neurolens branding and individual practice identities.
The Results
Across 46 participating practices, we delivered…
- 11,000 Eye Test page hits
- 1,300 completed Eye Tests
- 230,161 email newsletters delivered
- 69,904 emails opened (30.37% open rate, 9% above industry standard)
2.5 Million+
Social Media Impressions
54%
Increase in Sales per Month
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