banks
near me
case study
6 Month Performance Review
challenge
Combat Low Brand Awareness in Communities
solution
Generating Local Awareness
We developed an online marketing mix within a 5-mile radius around each location to drive in-store traffic. The campaign also incorporated a brand awareness strategy to strengthen local engagement and community presence.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for banks near them, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
The campaign successfully generated 7,657 in-store visits, along with 13 completed applications— an unexpected but welcome outcome. Additionally, the campaign achieved an impressive 48,215 website visits, effectively boosting brand visibility in the targeted area.
18 out of 100 people converted into an application
