For the campaign, our team developed a multi-channel performance marketing strategy that allowed the company to target small business owners who have demonstrated interested or could be ripe to demonstrate interest in SBA loans.

We utilized four channels to reach this target audience.

▹ Paid Search Ads – Our team utilized Google Paid Search options to reach individuals specifically seeking SBA loans. This placed us at the top of their search engine results page and provided them with immediate access to taking our client’s desired actions.

▹ Meta Marketing – We placed targeted ads on Facebook and Instagram to maximize exposure as prospects spend time online.

▹ LinkedIn – LinkedIn allowed us to employ business-to-business marketing strategies and easily target small business owner.

▹ Doppio® Display Retargeting – We used Doppio®, our proprietary targeting platform to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.