mhp.si at ABA Conferences
2025 ABA Bank Marketing Conference
Booth #426
September 15-17, 2025
New Orleans, LA
Set up a time and date to meet with us at the 2025 ABA Bank Marketing Conference in New Orleans!
Everyone who registers will be entered to win a prize at our booth.
Tim Whitley
Partner & Co-Founder
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Whitney Burgess-Scales
Shareholder, VP of Marketing Strategy
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hear mhp.si speak
Click the button below to register and attend the breakout session. We’ll see you there!
Monday, September 15 | 2:45-3:45 p.m.
Monday, September 15
2:45-3:45 p.m.
Smart Segmentation for Savvy Marketers
In 2025, META and Google eliminated key audience segmentation tools – while privacy regulations and ad platform restrictions continue to evolve. Without smart segmentation, marketing dollars are wasted and growth stalls. Marketers need to know how to reach the right audiences, right now. Learn strategies for segmenting audiences using first-party data, best practices for cross-selling and actionable tips for understanding key metrics. Discover how marketing automation can make a difference and focus on how to measure and improve lead quality.
