If you are running a business, we’re sure you’ve heard terms like “ROA” and “ROI” thrown around in practically every meeting. While these terms are incredibly important for the wellbeing of your business, we’re here to gently give an “FYI”…
Not every social post should be selling your product or service.
*Gasp*. We know. This is scary information to hear. But let us back up our egregious statement.
Being overly sales-y can erode your brand trust with your customers.
One of the most important pieces to execute with customers is building a sense of trust and community. Your audience wants to feel as though they are not simply a dollar sign, but rather an integral part of a community centered around your brand. One account that particularly excels at this tactic is Life360, a location-sharing app that allows groups of people to be up to date on where their friends/loved ones are located. Rather than just simply posting every day to “download our app” or “buy a subscription,” they use their TikTok to create silly and meaningful relationships with their followers. The choice to avoid a sales-based mindset has garnered a fanbase of 1.5 million followers that constantly express their love and appreciation for the app.
Imagine a 16-year-old telling an app that reports their location to their mom at midnight, ‘I love you.’ Crazy, right?
You don’t want to dilute the wonderful brand you have created.
Every brand is unique, and you should want to shout what sets you apart from the rooftops (aka Instagram reels). You have a distinct story or mission that makes your brand YOUR brand. It is imperative that your brand showcases what makes you different from your competitors. If you choose to simply stick to sales posting, you are diluting your brand and missing out on so many storytelling opportunities that could take your brand identity to the next level. Now more than ever, consumers want to know WHO you are to make informed decisions on where to spend their money. People are more likely to spend their dollars towards a business that shows flair and personality rather than a brand that is pushing sales down their throats.
@duolingo Introducing DUOLINGO ON ICE⛸️, the new multilingual musical! Learning a language has never been this cool🥶. Follow Duo the Owl and friends on a ✨magical adventure around the world✨ as they teach a series of fun lessons, by any means necessary👀. Buy tickets at link in bio🎟️ #fyp #duolingo #DuolingoOnIce ♬ original sound - Duolingo
Duolingo on Ice
Duolingo’s “DUOLINGO ON ICE” had no sales-oriented goal, it was simply used to garner brand awareness and make people laugh! (And has millions of views)
Your social media analytics will be… unfortunate.
From a more technical standpoint, meeting key performance indicators (KPIs) will be incredibly difficult to reach if you are simply posting sales content. Compared to organic social posts centered around trends, testimonials, and related topics, sales posts poorly compare in terms of engagement rates. With everything happening in our world, users go to social media to be entertained rather than sold to. If you want to impress your CEO with some bomb social media analytics, you must make brand awareness a top priority in your social media strategy.
In a world where attention is currency, it’s crucial to remember that social media is more than just a sales platform—it’s a stage for your brand’s personality, values, and story. By prioritizing community over conversion, you’re not just building a customer base; you’re cultivating a loyal following that sees your brand as more than just a product, but as a part of their daily lives. So, the next time you’re tempted to hit “post” on another sales pitch, ask yourself: are you building a community, or just chasing conversions?
The answer could be the difference between a one-time sale and a lifelong customer.
Are you feeling hesitant about taking the leap from creating purely sales-oriented content to something more engaging?
Let our content studio guide you through the transition.
We specialize in crafting compelling stories and impactful messages that resonate with your audience while still driving results. Take the first step toward elevating your brand’s voice—let us help you make it happen!
