crisis communications
In today’s world, news spreads in seconds, not hours. A single social media post, a customer complaint that goes viral, or an unforeseen corporate issue can shift public perception instantly. When a crisis strikes, brands don’t get the luxury of time. They need to respond with clarity, strategy, and confidence. That’s where crisis communications come into play.
why every brand needs a plan and a trusted PR counselor in their corner
At mhp.si, we believe every organization—large or small—should have a crisis communications plan ready before it’s ever needed. Because when the pressure is high, preparation makes the difference between protecting a brand’s reputation or watching it unravel.
Our team of crisis communications experts work with brands to:
Crisis Response
A well-prepared response helps preserve stakeholder trust when it matters most.
Provide Clarity in Chaos
Having a plan means knowing who speaks, what to say, and how to say it.
Mitigate Risk
The right communications strategy can minimize financial, legal, and reputational damage.
Build Long-Term Resilience
Brands that navigate crises effectively often emerge stronger, with deeper loyalty from their audiences.
Our Specialty in Crisis Communications
Crisis isn’t just something we handle, it’s a specialty we’ve built our reputation on. Our team has guided brands across industries through some of their toughest moments, ensuring they not only survive, but come out stronger.
We’re proud to be nationally recognized for our expertise, with awards from:
Ragan’s PRDaily for excellence in healthcare crisis communications
The Public Relations Society of America (PRSA) for strategic leadership during high-stakes situations
These honors underscore what we’ve always known: effective crisis communications require equal parts strategy, speed, and empathy.
What We Deliver
Proactive Crisis Planning: Custom playbooks tailored to your brand’s risks and needs.
Rapid Response Expertise: 24/7 availability when the unexpected happens.
Executive Media Training: Preparing leaders to communicate confidently under pressure.
Reputation Recovery Strategy: Post-crisis plans to rebuild trust and strengthen stakeholder relationships.
Don’t Wait for a Crisis to Happen
The worst time to build a crisis communications plan is in the middle of one. Having a trusted partner and a proven framework in place is the best insurance your brand can have against the unexpected.
Let’s talk about how we can help your organization prepare, respond, and thrive—even in the face of crisis.
