Mangan Holcomb Partners (MHP) and sister company, Team SI, announced a more integrated, co-branded operating structure and website showcasing the firms’ complete TraDigital™ offering that is positively impacting clients across the U.S. and Canada.
MHP/Team SI has grown to be among the largest Arkansas-based firms with more than 130 talented professionals representing the full spectrum of communications disciplines. MHP’s award-winning legacy spans 48 years, and in 2010, MHP joined forces with Team SI to offer TraDigital™ services to clients across a wide variety of categories and geography, fueling unprecedented growth and recognitions by Inc. 5000, Forbes, Arkansas Business, Google, SiteFinity, PRSA, 4As and Adweek.
“We’ve long shared ownership, values, resources and an ‘Innovation Lives Here’ mantra – now we’ll officially share a brand,” said Sharon Tallach Vogelpohl, longtime President of MHP and Team SI who added the CEO title as part of the new operating structure, freeing her business partner David Rainwater, who has served the MHP entity as CEO for 10 years, to focus on select key clients, strategic planning and mentorship across the company.
“Timing is everything,” said Rainwater, who recently celebrated 32 years of service in the 48-year history of the firm. “We placed ourselves ahead of the industry evolution with our strategic partnership with Team SI in 2010 and 2020 is the perfect time to position ourselves to continue to fuel our incredible momentum. In the past year alone, we’ve welcomed dozens of new clients and team members and rolled out new platforms, new services and new satellite offices. We’ve led together for 25 years and we will continue to collaborate as closely as we always have.”
“I’ve often been quoted in saying that the agency business is the ultimate team sport – and I’ve played them all,” said Vogelpohl. “The leadership team we’ve assembled within the MHP/Team SI family of companies is definitely an all-star roster.”
Chip Culpepper will continue to serve as Chief Creative Officer. Lannie Byrd will serve as Chief Operating Officer. Alex Hood will serve as Chief Technology Officer. Tim Whitley, Founder of Team SI, will continue to bring vision and innovation to the MHP/Team SI brand, as well as provide leadership to existing and future diversification and growth-oriented subsidiary companies within the family of companies, which currently includes robust verticals in ag equipment, ad tech, automotive and retail. No ownership changes are associated with the organizational restructure.
The new, co-branded website at mhpteamsi.com highlights the full spectrum of TraDigital™ services and the proprietary Doppio® data targeting platform for which the organization is known, as well as features team members celebrating the firm’s core values of: Be Curious, Be Enthusiastic, Be Strategic, Be Spellbinding, Be Creative, Be Involved and Be Responsible.
###
About MHP/Team SI
An award-winning marketing agency, MHP/Team SI is a fully integrated communications firm providing clients with data-driven strategies for marketing, advertising, public relations and online/digital. The firm has more than 130 team members across its family of companies and a presence in eight markets nationally. It has two locations in Arkansas with offices in Little Rock’s Riverdale area and one in Rogers. Over its 48-year history, the agency has represented local, national and international clients in the banking, higher education, agriculture, arts, automotive, equipment, government, 529 plan, health care, nonprofit, technology, telecommunications, tourism and transportation industries leveraging its own proprietary system called Doppio® that pairs the best data-analytics platforms with the insights and instincts of its certified professional staff to optimize campaign effectiveness. They are best known for coining the term “TraDigital”: the art of blending traditional and digital marketing. MHP/Team SI is a longtime member of the prestigious American Association of Advertising Agencies and has been named Business of the Year by Arkansas Business and recognized as one of the nation’s fastest-growing companies by Inc. magazine. A Google Premier Partner, the agency is listed among the Best Places to Work in Arkansas. The company is praised for its innovation and entrepreneurship by Silicon Review and Entrepreneur Magazine’s Entrepreneur360. Learn more at MHPTeamSI.com.
