Robbins, Burgess Scales Named Newest Shareholders
LITTLE ROCK, Ark. (July 18, 2024) – MHP/Team SI, one of the state’s largest and oldest full-service marketing agencies, announced a refreshed brand identity and expanded next-generation agency leadership. In conjunction with the agency’s 52nd birthday, the newly streamlined mhp.si named Julie C. Robbins, the agency’s vice president of client services, and Whitney Burgess Scales, vice president of marketing strategy, as its newest shareholders. Robbins and Burgess Scales join the agency’s executive leadership team that includes David Rainwater, executive counsel, shareholder Kristen Vandaveer Nicholson, APR, and longtime partners, Lannie Byrd, C.C. “Chip” Culpepper, Sharon Tallach Vogelpohl and Tim Whitley.
“As we celebrate our 52nd birthday, we mark the next chapter in our company’s history. I couldn’t be more proud to reveal a refreshed brand and expanded leadership group at mhp.si,” said Sharon Tallach Vogelpohl, president and CEO of mhp.si. “Julie and Whitney have a combined 30 years at the agency and are the backbone of our client service and strategy teams that are focused on strategy, performance and results.”
National trends indicate that companies are moving toward hiring marketing firms that can provide the full range of integrated marketing services under one roof. mhp.si’s newly launched brand position “strategy. performance. results.” symbolizes the linear nature of this integrated approach.
“Our purpose statement is ‘we positively impact our clients’ business through constantly innovating our own’,” said Vogelpohl. “Our leadership team continues to expand to add the vertical expertise needed to keep pace with the continually expanding marketing landscape. We have whole divisions of our company, such as the Content Studio, Marketing Automation and Analytics/Reporting teams that didn’t exist five years ago. That’s what is needed to be considered full-service in today’s environment.”
Robbins joined mhp.si in 2003 as a public relations account executive. A former newspaper editor and nonprofit communicator, Robbins leads the agency’s client-facing team of account executives and project managers to keep the strategies, budgets, deliverables and timelines all on-target. She is a graduate of Arkansas State University in Jonesboro with a bachelor’s of science in journalism. She’s also a graduate of the City of Little Rock’s Healing Racism Institute, Just Communities of Arkansas’s Ourtown Institute for Inclusive Leadership, Keep America Beautiful’s Executive Director Training Program and Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock (Class XXVIII), and is a 1924 Sustaining Life member of the A-State Alumni Association.
Burgess Scales joined mhp.si in 2015 as a senior account executive leading one of the agency’s largest auto dealership accounts. She currently leads the agency’s strategy team and is responsible for strategy development, monitoring KPIs and marketing insights that can be leveraged to make business decisions and drive strategic direction for client success. She is a graduate of University of Arkansas at Little Rock with a bachelor’s of business administration in marketing and a 2020 Recipient UA-Little Rock School of Business Distinguished Alumni Award. Burgess Scales is a community advocate and serves on a number of nonprofit boards, including UA Little Rock Trojan Athletic Council, Crystal Bridges Museum/The Momentary Community Advisory Council, Rotaract member at-large and is a graduate of Leadership Greater Little Rock (Class XXXIII).
