PR/Strategic Communications
Strategic Communications
In an instant, everything can change. Public relations and strategic communications are vital to the success of any business or organization, helping brands navigate public product launches, media engagements, community and grassroots outreach, crisis communications, influencer relations, NIL agreements and so much more.
Our team of PR professionals understands the complexity of today’s media environment and how to break through the clutter to reach your audiences on their preferred channels. It’s why our agile public relations professionals stay proactive in our strategies, letting your business sit back and focus on the future ahead.
PR Campaigns
Good public relations drive good business. As one of Arkansas’ largest strategic communications firms, we’re all about delivering both.
From influencer and NIL deals to community grassroot movements, a talented PR agency knows how to lay the groundwork for the future of your brand. It’s why we invest in the talent and tools to build a network for your brand and manage day-to-day relations between local, statewide, regional and national partners.
Our PR Team works closely with the Content Studio to generate authentic, top-of-mind content for our clients across vertical video platforms. It serves as a touchpoint for influencer and user-generated-content (UGC), enabling brands to think like a creator and break through the doomscrolling.
PR and Strategic Communications Services
Internal Communications
As more companies adopt cutting-edge technology and continue to offer remote opportunities, it’s vital that their internal communications come across effectively. Our PR and strategic communications team can help you manage leadership and top-down comms, campaign communications and more.
Crisis Communications
In today’s digital age, a business’ public image can shift in the blink of an eye, and according to a study from Forbes, only 49% of U.S. companies have a crisis communication plan in place. Our team works with you to convey concern, commitment, competency, clarity and confidence in all communications.
Earned Media Interviews
No matter how big or small your brand is, earned media interviews have the power to radically grow your brand awareness and authority. We leverage partnerships with local, regional and national media outlets to increase coverage of your story or campaign and amplify it to their audience.
Media Training and Coaching
Our team is experienced in training and coaching executives and brand representatives to overcome anxiety, stay on message and bolster brand awareness on camera. Your custom coaching plan includes the PR industry’s best practices and mock interviews to help you put your brand’s best foot forward.
Executive Leadership Communications and Thought Leadership
Thought leadership places your business’ innovation on display for your industry to see, generating insights, discussions and feedback from other leaders. Whether B2B, B2C or B2G, leadership communications, thought leadership articles, videos or interviews don’t just promote brand awareness, they fuel meaningful conversations.
Event Coordination
Murphy’s Law states that anything that can go wrong will go wrong, but event coordination from our PR team predicts and outmaneuvers every potential hiccup. We craft custom run-of-shows and coordinate details with vendors, keynote speakers, award recipients and attendees to make sure everything goes smoothly.
Organic Social Media and Blogs
Social media is the fastest, and sometimes most effective, way to generate buzz around your brand. Our PR team works with our in-house Content Studio and Creative teams to develop eye-catching social posts and blog content with shareability in mind. And once our content gains traction, the engagements keep coming.
Influencer/Creator Relations
We all have that favorite Instagram or TikTok creator we look to for fashion advice, home improvement tips, “life hacks” or good laughs. Our PR team builds relationships with influencers, NIL athletes and content creators, and we use these partnerships to produce relatable, influential, User Generated Content (UGC) for your brand.
News Release Writing and Strategic Distribution
When your business has an announcement, product launch or community story you want picked up by print and digital publications, our team makes it happen. We write news releases and craft strategic distribution plans for a Goldilocks approach to publication partners, reaching those that are “just right” for your business.
Grassroots and Community Outreach
Our team emphasizes the importance of grassroots/community outreach, a strategy we constantly recommend. Your community is your biggest supporter, and when our team helps you develop insightful ways to engage them and give back, your brand is poised to make a big splash in your region and beyond.
Affiliate Marketing
Product promotion is a $26 billion industry (and climbing), underscoring the significant benefits of brands and creators working together to market content. Our team develops affiliate strategies and incentives for your brand or product KPIs and pairs them with the right creators and publishers to generate impactful results.
Case Studies
Let's talk.
You deserve a PR agency that won’t leave you on read in your time of need. We’ve worked with high profile individuals and companies in the public and private sectors, repairing damaged or negative public opinions and empowering business growth at the same time. You deserve mhp.si.
