Little Rock’s Team SI has earned status in the Inner City 100’s Hall of Fame as it was recently named to the 2020 Inner City 100 List (IC100) for the fifth consecutive year. The Initiative for a Competitive Inner City (ICIC) announced Team SI has ranked #20 on the IC100 list, which recognizes the fastest-growing firms in under-resourced communities across America.
“We are honored to be recognized in the IC100 Hall of Fame, an achievement reached once a business has been named to the Inner City 100 list for at least five years,” said Lannie Byrd, COO of the MHP/Team SI Family of Companies. “This truly is an example of how our family of companies is growing as we continue to innovate, adapt and make strategic business decisions based on data that contribute to our growth and success in Arkansas and beyond.”
The winners were chosen based on revenue growth and job creation during the four-year period from 2015 to 2019. Team SI had a four-year growth rate of 367.23% and added 51 jobs from 2015 to 2019. Winners were revealed at the 2020 ICIC National Conference held virtually on December 8. The full list is available here.
In order to measure the impact of COVID-19 and the resulting economic crisis, ICIC conducted an in-depth survey of winners – gathering information on the companies’ estimated 2020 end-of-year revenue versus 2019, estimated 2020 end-of-year employment versus 2019 and information on a company leader’s approach to leading through the COVID-19 crisis.
During 2020, the MHP/Team SI Family of Companies has created a Diversity, Equity and Inclusion Committee, pivoted its entire workforce to work remotely, and created an intranet to keep operations running smoothly. It has also contributed to the community through a partnership with the Women’s Foundation of Arkansas (WFA) to provide pro-bono marketing services to the WFA’s recent grant recipients and partnered with the Little Rock Convention & Visitors Bureau to create UpliftArkansas.com — a comprehensive list providing updates on Arkansas businesses, restaurants, services and other essential information during the COVID-19 pandemic.
“IC100 companies are forces of economic opportunity, optimism and transformation in their communities, and it’s an honor to recognize Team SI’s leadership,” said ICIC CEO Steve Grossman. “Especially during this incredibly challenging time, as small business owners reckon with the economic fallout of the COVID-19 pandemic, these pioneering entrepreneurs have demonstrated a deep commitment to and passion for their local communities.”
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About MHP/Team SI
An award-winning marketing agency, MHP/Team SI is a fully integrated communications firm providing clients with data-driven strategies for marketing, advertising, public relations and online/digital. The firm has more than 130 team members across its family of companies and a presence in eight markets nationally. It has two locations in Arkansas with offices in Little Rock’s Riverdale area and one in Rogers. Over its 48-year history, the agency has represented local, national and international clients in the banking, higher education, agriculture, arts, automotive, equipment, government, 529 plan, health care, nonprofit, technology, telecommunications, tourism and transportation industries leveraging its own proprietary system called Doppio® that pairs the best data-analytics platforms with the insights and instincts of its certified professional staff to optimize campaign effectiveness. The agency is best known for coining the term “TraDigital”: the art of blending traditional and digital marketing. MHP/Team SI is a longtime member of the prestigious American Association of Advertising Agencies and has been named Business of the Year by Arkansas Business and recognized as one of the nation’s fastest-growing companies by Inc. magazine. A Google Premier Partner, the agency is listed among the Best Places to Work in Arkansas. The company is praised for its innovation and entrepreneurship by Silicon Review and Entrepreneur Magazine’s Entrepreneur360. In 2020, MHP/Team SI earned recognition from Adweek magazine as 2 on the short list of top 5 agencies over 20 years old and a #60 ranking among “fresh-thinking and fearless leaders” on the Adweek 100: Fastest Growing Agencies list. Learn more at MHPTeamSI.com.
Methodology
Recognizing that concentrated poverty exists within metropolitan areas outside of big cities (and that poverty overall is suburbanizing), ICIC has revised its definition of an inner city (or under-resourced area) to encompass large areas of concentrated poverty in suburbs and smaller central cities as well as the large cities on which it has historically focused. The new inner-city definition that it has developed includes large low-income, high-poverty areas located in the urban and suburban parts of all but the smallest metropolitan areas. Every year, ICIC identifies, ranks, and awards the 100 fastest growing businesses located in America’s under-resourced communities. In 2020, companies were selected and ranked by revenue growth and job creation over the four-year period between 2015 and 2019.
About ICIC
ICIC is a national nonprofit founded in 1994 by Harvard Business School professor Michael E. Porter. ICIC drives inclusive economic prosperity in under-resourced communities through innovative research and programs to create jobs, income and wealth for local residents.
Through its research on inner city economies, ICIC provides businesses, governments and investors with the most comprehensive and actionable information in the field about urban market opportunities. Now in its 26th year, the organization supports urban businesses through the Inner City 100, Inner City Capital Connections, Goldman Sachs 10,000 Small Businesses program, and Santander Bank’s Cultivate Small Business program.
Learn more at www.icic.org or @icicorg.
