- performance media
Great media strategies are built on research. They’re not cookie-cutter solutions or one-size-fits-all templates. They’re bespoke campaigns designed with strategy, performance and results in mind.
TraDigital™: the intersection of traditional and digital media
- traditional media
We generate thorough media plans to reach our clients’ target audiences and negotiate custom partnerships and pricing with media outlets. Our team brings industry-wide, expert insights to internal strategies, creating impactful campaigns time after time.
- digital media
We place digital media in front of key-decision makers in search, social and display. By utilizing an always-changing list of formats, including text ads, display ads, audio, video and native formats, we relay the right message at the right time.
unlock TraDigital™ marketing for your business
capabilities
Your message is a key that our media team uses to unlock the doorways to your audience.
Doppio® & Google DV360
Our in-house system, Doppio®, pairs aggregated and automated data with the strategic insights of our certified experts. Coupled with Google DV360, a unified platform for managing the entire digital media mix, we target your audience with the right message, on the right channel, with the right frequency at the right time.
Data Segmentation & Audience Targeting
Doppio® offers advanced data segmentation and audience targeting capabilities, allowing us to reach specific demographics based on first-party data, custom audiences and behavioral insights. We ensure your message makes a meaningful connection at every state of the decision-makingprocess.
Programmatic TV Advertising & Streaming
TV and video streaming play a pivotal role in brand awareness. We help clients access over 93% of programmatic TV inventory across streaming platforms like Hulu, Paramount+, Disney+ and more. This access is crucial in reaching leads during high-visibility events such as live sports, news and entertainment.
Our team’s deep experience ensures we leverage working partnerships in markets across the country. That means we can unlock local, regional and national doors for your brand, even down to Zip+4 doors.
Google Premier Partner
We bring exclusive tools, resources and expertise to all campaigns, thanks to a Google Premier Partnership. Our priority access to beta features and advanced campaign optimization tools gives us an edge most advertisers don’t have, letting us leverage new ad formats and targeting capabilities before they become publicly available.
Fraud Protection & Campaign Transparency
As a Google Premier Partner, we utilize
Google’s industry-leading fraud protection tools to ensure your budget is spent on real, high-quality impressions. We never set campaigns on autopilot, and every dollar is optimized to help you maximize your impact, no matter how competitive your industry may be.
Advanced Tools for Campaign Optimization
By using advanced automation and human
oversight, we create campaigns that
resonate with key-decision makers. We also leverage household identity targeting (HHID), a powerful approach that allows us to engage individuals at every stage of the funnel, recognizing that 88% of decisions are made at the household level.
Other agencies and TV stations can only target 43% of streamers.
mhp.si targets over 93%.
