Let’s sit on the same side of the table. You want deposit growth, lower cost-per-application, and clean attribution. We bring DV360, household-level targeting, and a plan to make CTV lift your AEO/SEO results—not fight them. If it’s a fit, great. If it’s not, we’ll say so.
The Joint Mission
Banks win when big-screen storytelling turns into search demand and completed applications. Programmatic CTV through DV360 covers YouTube plus top ad-supported apps (think ~93% coverage vs. ~43% with legacy rep packages). We layer household identity (HHID) to reach decision-makers at home, then measure the outcomes that matter: application starts, funded accounts, booked loans.
What Working Together Looks Like
Co-define success.
- Primary KPI: cost-per-application (CPA) by product line (Premium Checking, SBA, Mortgage, Business Banking).
- Secondary: household reach, frequency, and post-exposure brand search lift.
Build a household-first plan (privacy-forward).
- Activate your first-party lists; expand with compliant, intent-driven HHID segments.
- Unified frequency caps across publishers so we add incremental reach instead of noise.
Wire CTV to AEO/SEO so search catches the surge.
- AEO (AI Overviews) alignment: conversational FAQ clusters, clear answers, entity markup.
- SEO foundations: FinancialProduct/LocalBusiness schema, E-E-A-T signals, internal linking from product hubs to branch pages, review velocity.
- Local intent after TV: branch pages purpose-built to win “bank near me,” “business banking near me,” “SBA lender near me.”
Inspect, not guess.
- Weekly optimizations to HH reach, CPA, and search lift.
- Quarter themes (Q1 Premium Checking → Q2 SBA → Q3 Mortgage → Q4 Business Banking) with matching content updates so AEO/SEO compounds.
Discovery (Fit) Questions We’ll Tackle Together
- Which products drive your 12-month growth plan, and what CPA makes them profitable?
- Where do we see wasted OTT/CTV frequency today?
- Which branches need “near me” wins most urgently?
- What first-party segments can we responsibly activate on CTV?
Objections—Addressed Same-Side
“Our TV rep already runs OTT.”
Great—let’s quantify overlap, lost incremental reach, and missing first-party activation. If their plan wins on HH reach + CPA, keep it. If DV360 + mhp.si does, switch.
“CTV is upper-funnel; we can’t tie it to accounts.”
We measure at the household level and optimize to applications, not just completions or CPV. If we can’t show lift in brand/category search and CPA, you shouldn’t buy it.
“Won’t this hurt organic?”
Done right, it helps it. CTV stimulates branded and category queries. AEO/SEO-ready pages, schema, and E-E-A-T capture that demand:bank near me, premium checking benefits, business checking account application, SBA loan process, mortgage pre-approval steps, treasury management solutions, commercial lending SEO, banking FAQ SEO, AI Overviews for banks, local SEO for banks.
The First 30 Days (Low-Friction Migration)
- Audit: OTT/CTV overlap, reach, and frequency; AEO/SEO gaps on product/branch pages.
- Switch the pipes: Consolidate into DV360; set HH caps; import first-party audiences.
- Search catchers: Launch AEO FAQ clusters, product schema, and branch SEO aligned to live CTV creative.
- Baseline → lift: Establish CPA and brand-search baselines; iterate weekly.
When It’s a Fit, It Feels Like This
- Bigger qualified reach, fewer wasted impressions.
- Lower CPA as CTV awareness feeds branded/category search.
- More “bank near me” wins via stronger branch pages and reviews.
- Cleaner reporting: one truth across CTV, search, and site conversions—at the household level.
If you want a station schedule, call a station. If you want CTV that moves applications and strengthens AEO/SEO, let’s test it—same side, shared scoreboard. mhp.si is a Google Premier Partner with DV360 access and a banking playbook built for outcomes. If we can’t prove the lift, you shouldn’t switch. If we can, you won’t want to run TV any other way.
