National and statewide media averages can hide the competitive reality facing a bank. A 2026 analysis shows why bank marketers need a market-specific CTV-versus-linear audit before deciding where to invest.
For years, bank marketing strategies focused heavily on rankings, keywords, and driving traffic from traditional Google Search results.
In the traditional media landscape, consolidation is the name of the game, and the game just got a lot smaller. Once the Nexstar-TEGNA merger is fully cleared, Nexstar will control 80% of U.S. households. For brands in Little Rock, Memphis, and Dallas, Nexstar has effectively become the “gatekeeper” of local CTV inventory.
Let’s sit on the same side of the table. You want deposit growth, lower cost-per-application, and clean attribution. We bring
In recent years, banks and credit unions have made a notable shift in their marketing strategies, reducing their spend on
The landscape of television consumption in the United States has undergone a seismic shift over the past few years. The
In today’s digital age, the demand for personalized banking experiences is on the rise. A significant majority of banking customers