AI engines recognize companies almost every time they are asked by name, and name them in only a small fraction of discovery searches. Here is why that gap exists and what it costs.
AI engines return a different list of brands almost every time they are asked. Here is what independent research says is measurable, what is not, and what to require before you sign a contract.
Independent research found that tactics sold as AI optimization had no measurable effect on visibility. Ordinary authority signals did. Here is what that means for the work.
The Cannes Panic, Explained The panic coming out of this year’s Cannes advertising festival was easy to understand. Advertisers are
Automation has changed marketing. Google, Meta, LinkedIn, and other platforms now do things that used to take full-time specialists: bidding, targeting, placement decisions, creative combinations, budget allocation, and even parts of measurement.
If your agency is just passing along what the platforms say, you do not have a strategy partner. You have a middleman.
Most teams do not realize when their marketing starts sounding like everyone else. It happens slowly. A few buzzwords creep in. Calls to action get softer. Pages get more polished and less clear. Then performance drifts, and nobody can point to one obvious reason.
People are anxious about money, rates, and the broader economy. They are trying to make smart decisions while feeling like the rules keep changing. At the same time, they are bombarded with offers from fintechs, national banks, local institutions, and every app that wants to be the new place where their money lives.
Everyone is competing for attention. Every platform is crowded. Every inbox is full. Every brand has a reason you should care right now. News cycles are constant. Ads follow people everywhere. Even good organizations feel pressure to crank up the volume just to be heard.
For the 11th year in a row, mhp.si has been recognized as a Google Premier Partner, placing the agency among the top 3% of Google Partners in the United States.