Mark Samber, PhD, Author at mhp.si

Fewer Searches, Higher Stakes: What a 20% Drop in Google Searches per User Means for Brands

Mark Samber, PhD / February 11, 2026

A new report from Datos and SparkToro reveals a striking shift in U.S. search behavior: Google searches per desktop user are down nearly 20% year over year. Importantly, Google isn’t losing users, but it’s losing repeat searches.

Banking & Financial

Navigating SEO for Banks and Credit Unions in the Era of Google’s AI Overviews

Mark Samber, PhD / October 29, 2024

The rise of AI-powered search results is reshaping how banks and credit unions approach their online presence. Google’s AI Overviews,

Marketing Insights

So Google’s A Monopoly: What Does It Mean For Marketers?

Mark Samber, PhD / August 6, 2024

Landmark Decision Could Have Far Reaching Implications, Eventually The TL;DR Google is a monopoly, and in other news water is

Marketing Insights

You can keep your cookies and eat them too–why has Google 86’d the effort to kill off third-party cookies?

Mark Samber, PhD / July 24, 2024

After 4 years of striking fear into the hearts of ad tech companies and advertisers everywhere, Google has abandoned the

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Author name: Mark Samber, PhD

Fewer Searches, Higher Stakes: What a 20% Drop in Google Searches per User Means for Brands

Navigating SEO for Banks and Credit Unions in the Era of Google’s AI Overviews

So Google’s A Monopoly: What Does It Mean For Marketers?

You can keep your cookies and eat them too–why has Google 86’d the effort to kill off third-party cookies?

By Industry

By Service

Company

Locations

Headquartered in Little Rock, Arkansas, you can find us tucked away in the scenic Riverdale district

Located on Bentonville Square, our office lets us host our clients complete with conference rooms and office amenities

Author name: Mark Samber, PhD

Fewer Searches, Higher Stakes: What a 20% Drop in Google Searches per User Means for Brands

Navigating SEO for Banks and Credit Unions in the Era of Google’s AI Overviews

So Google’s A Monopoly: What Does It Mean For Marketers?

You can keep your cookies and eat them too–why has Google 86’d the effort to kill off third-party cookies?

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