So Google’s A Monopoly: What Does It Mean For Marketers?
Landmark Decision Could Have Far Reaching Implications, Eventually The TL;DR Google is a monopoly, and in other news water is […]
Marketing Insights
Impacting the Travel Industry One Post at a Time
It’s finally summer, which means it’s time for people to book their vacations and staycations (if they haven’t already).
You can keep your cookies and eat them too–why has Google 86’d the effort to kill off third-party cookies?
After 4 years of striking fear into the hearts of ad tech companies and advertisers everywhere, Google has abandoned the
Media Mania: How to Plan the Ultimate Staycation for Your Audience
Staycations are all the rage right now, and brands are scrambling to capitalize on search traffic across digital and traditional media platforms. But it’s hard to know where to focus your efforts, especially in an ever-evolving digital landscape.
Staycations 🤝 SEO: How to Navigate Variations in Tourism Traffic
For brands, hospitality companies and tourism branches, staycations mark a crucial moment in their marketing strategies.
Google is Beta Testing a Short Form Video Tab on Mobile, and We Need to Talk About It
Early last week, Google silently started testing a Short Videos tab on mobile device searches for select users. This tab pulls content relevant to a user’s search query from YouTube, TikTok, Instagram and other vertical video platforms.
The Future of TV Advertising: Navigating the Shift from Linear to Digital
In an era where technology is continuously reshaping consumer behavior, the television industry is undergoing a significant transformation. The once-dominant linear TV, defined by scheduled programming accessed via satellite or cable networks, is witnessing a gradual decline in favor of digital alternatives.
Programmatic advertising has become a cornerstone of the digital marketing landscape, particularly in the United States where it represents over 90% of digital display ad spending
Integrating Doppio® into the landscape of programmatic advertising offers a transformative approach to media buys, thanks to the platform’s cutting-edge household targeting capabilities.
Besties for the IRS-ties: Does Humor and Relatability Work for Government Social Media?
The Internal Revenue Service (IRS), one of the most serious and traditionally bureaucratic government agencies, has recently embraced Gen Z’s social media culture, making waves on platforms such as Instagram and Twitter.
Executive Takeaways: Banks and Google’s Generative AI Algorithm-Navigating the New Landscape in Digital Marketing
The advent of generative AI in Google’s search algorithm marks a pivotal shift in digital marketing, particularly impacting the banking sector. This executive takeaway explores the consequences of these technological advancements and offers strategic insights for banks to adapt and thrive in this new digital era.
