February 2021 Marketing Performance Report
MHP/Team SI created 34,849 digital advertisements in February that resulted in hundreds of thousands of online leads for our clients.
Archive
These are blogs posted pre 2024.
The Role of Diversity in Marketing Strategy and Success
Diversity should be considered an everyday part of all marketing efforts. Increasing the diversity in marketing for your business means taking a more user-centric approach to your creative work, including your advertising.
January 2021 Performance Report
In January 2021, our TraDigital™ Dashboard recorded the following data points delivered to our clients for 30,418 digital ads.
UA Little Rock announces new partnership with MHP/Team SI
MHP/Team SI has been announced as the agency of record for the University of Arkansas at Little Rock. UA Little
Super Bowl of Advertising
We asked Chip Culpepper, partner at the MHP/Team SI Family of Companies and creative leader, what he thought about the ads and messages shown during Super Bowl LV. Read below to get his play-by-play of which brands won the night.
Why Skipping Out on Super Bowl LV is a Total PR Move
Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.
Your Data Trail and Where It Leads
The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.
Why Data Privacy Matters for Consumers and Advertisers
With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.
2020 Performance Report
In 2020, we created 152,739 digital marketing ads for our clients. See how far they went on Connected TV, social media, Google My Business and other digital marketing platforms!
What to Expect with Google’s Latest Core Algorithm Update
Google’s core algorithm update in December could impact a business’s website. MHP/Team SI’s director of analytics explains the core algorithm update and Google’s focus on the expertise, authority and trustworthiness of a website’s content.