Personalization, Consumer Attitudes, and Marketing Strategy
One of the most important trends in today’s digital marketing landscape is personalization. While personalization has been present in the […]
Archive
These are blogs posted pre 2024.
What Can Brands Learn from Online Creators?
Here at the MHP/Team SI Content Studio, innovation is practically our middle name. And we have to innovate because online
Reaching and Representing Latino Audiences
Despite years of celebration and acknowledgement, some people still don’t know about Hispanic Heritage Month. Why is it celebrated? Why
Deciphering Google’s “Helpful Content” Algorithm Update
On August 18, 2022, Google announced a new “helpful content” update to its algorithm. While this update certainly sounds “helpful,”
MHP/Team SI takes home 15 Prisms at 2022 Arkansas PRSA’s Prism Awards
On Thursday, Sept. 22, 2022, MHP/Team SI’s team joined with marketing and communications professionals from across the state to celebrate
Three PR Trends for 2023
I know, I know… 2023 feels like an eternity away. Isn’t it still 2020? But just like that feeling, time
Why Video Content Is King & How To Create Engaging Content
It’s no secret that video content is absolutely crushing the competition on social media. In fact, according to a Cisco
Are Meta pixels leading medical practices into HIPAA violations?
Hospitals and medical practices using the Facebook Meta pixel on their websites need to take a second look. While healthcare
The New B2B Customer Journey
Business-to-Business, or B2B, marketing is crucial to those who sell products to businesses. Whether you run a business who prints
Google Delays 3rd-Party Cookie Depreciation
Google has announced that it will once again postpone the depreciation of third-party cookies on Chrome. Third-party cookies will continue
