AI: The Not-So-Secret Weapon of Public Relations
As a public relations director at a full-service marketing and advertising agency, I know firsthand how challenging it can be […]
Public Relations
From Subject Line to Story: 5 PR Pitch Strategies That Work!
Public relations professionals know that pitching to the media is a crucial step in getting their client or organization’s message
Three PR Trends for 2023
I know, I know… 2023 feels like an eternity away. Isn’t it still 2020? But just like that feeling, time
Harnessing the Power of Nostalgia
While the trend of nostalgia has been gaining traction in American media over the last several years, its popularity increased
Exploring NIL Partnerships: A Playbook for Success
If you follow college sports, then you have likely heard of NIL (meaning name, image and likeness) and the opportunities
Public Relations Survival Kit for 2022
2022: Here’s hoping it’s not 2020, too. While the COVID-19 pandemic drastically impacted the news landscape, it putting thousands of
