What are AI Overviews and how will they impact your brand’s SEO?
Google’s AI Overviews, formerly known as Search Generative Experience (SGE), are fundamentally changing the way users discover information, products and […]
SEO and Analytics
Executive Takeaways: Banks and Google’s Generative AI Algorithm-Navigating the New Landscape in Digital Marketing
The advent of generative AI in Google’s search algorithm marks a pivotal shift in digital marketing, particularly impacting the banking sector. This executive takeaway explores the consequences of these technological advancements and offers strategic insights for banks to adapt and thrive in this new digital era.
Future of Google’s Generative AI Search White Paper for Banks and Financial Institutions
Banks and Google’s Generative AI Algorithm: Navigating the New Landscape in Digital Marketing The integration of generative AI into Google’s
Deciphering Google’s “Helpful Content” Algorithm Update
On August 18, 2022, Google announced a new “helpful content” update to its algorithm. While this update certainly sounds “helpful,”
Do you need a Google Analytics 4 Alternative?
Google recently announced that they will be sunsetting their popular Universal Analytics (aka Google Analytics 3) web analytics platform on
Comparing Universal Analytics and GA4
Google recently announced that July 1, 2023 will mark its sunset of Universal Analytics (UA). On this date, marketers will
SEO Best Practices for Healthcare Organizations
All site publishers want their content to rank on the first page of Google’s organic search results. For healthcare organizations,
5 Easy Tips for Podcast Search Engine Optimization
It seems like everyone’s making a podcast these days, from world-renowned journalists and authors to the odd teenager next door.
Google Sets Deadline for Universal Analytics
On March 16th, Google announced July 1, 2023 as the date they plan to sunset Universal Analytics (also known as
