your CTV ads ran somewhere. we’ll show you where.
CTV promises the impact of television with the accountability of digital. We think you should get both.
mhp.si uses The Trade Desk to reach the right audiences across premium streaming content — then shows you where your ads appeared, down to individual programs whenever publishers provide the data.
your CTV report should tell you more than how many times your ad played.
Most CTV reports give you impressions, completion rates and a publisher list. But not the answer to a pretty important question: What did my brand actually run alongside?
With mhp.si, you can see the publisher or channel — and, when available, the specific show. So yes, you’ll know where your budget went. And where it should go next.
- What Placement Transparency Can Look Like
Illustrative, anonymized placement view. Program-level detail depends on content signals supplied by the publisher.
CTV doesn’t buy schedules.
it finds audiences.
Traditional TV starts with a station, daypart or program. CTV starts with the people you want to reach. Using first-party or high-quality third-party data, mhp.si finds that audience across the premium streaming content they actually watch.
And yes, what they watch tells us something. Those patterns can sharpen CTV, guide creative and media strategy and even inform smarter linear TV buys.
- Audience Options
Your data
Use permissioned customer, lead or CRM data to find more people like your best customers.
Market data
Reach new prospects using behavioral, demographic, location, interest and purchase-intent signals.
Smart controls
Apply geography, suppression, frequency and inventory controls to keep every campaign focused.
connect CTV to the customer journey
mhp.si uses The Trade Desk to run Connected TV alongside display, online video, audio and other programmatic media. We can coordinate reach and frequency across publishers and devices, re-engage exposed households and measure what happens after the television impression.
- One Audience. Four Connected Steps.
No. 1
Define
Build the audience with first-party or third-party data.
No. 2
reach
Reach premium streaming content, live sports and high-profile events.
No. 3
Continue
Re-engage with display, video, audio and other addressable media.
No. 4
Measure
Connect exposure to site activity, leads, visits, applications or sales when data permits.
Impressions Aren’t the Finish Line.
Placement Transparency
See publishers — and individual programs when signals are available.
Premium reach
Access major networks, streaming publishers, live sports and high-profile events.
Audience precision
Go beyond broad demographics with quality first- and third-party data.
Frequency control
Manage exposure across networks, channels and devices.
Smarter optimization
Invest more in the content, publishers and audiences showing stronger signals.
Business measurement
Connect media exposure to customer action — not just completed views.
Yes, We Connect the Screen to the Outcome.
connecting CTV exposure to household action
See how an international manufacturer combined CTV, display retargeting and household-level measurement to connect video exposure to downstream action — including dealer visits.
ready to see what your CTV budget is actually buying?
Send us your media plan or latest report. We’ll review the placements, audience strategy, frequency and measurement — then show you what’s visible, what’s missing and where CTV could work harder.
Tell us about your CTV campaign. Already have a report?
Yes, send it. We’ll show you what it says — and what it doesn’t.
connected tv advertising FAQs
Can I see the exact programs where my ads ran?
Yes — when publishers provide the signal. When program-level data isn’t available, reporting may still show the seller, publisher, genre, livestream status, rating, length and production quality.
Who can mhp.si target?
We use permissioned first-party data or quality third-party audiences built around behavior, demographics, interests, location and purchase intent.
Can CTV measure more than views?
Yes. Depending on available data and tracking, CTV exposure can connect to website activity, calls, forms, applications, store visits, CRM outcomes and sales.
Does CTV work with traditional television?
Yes. CTV can extend linear reach, improve frequency control and reveal viewing patterns that inform future TV buys.