Ethical Data Use in Healthcare Marketing
Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for […]
Data Privacy
Your Data Trail and Where It Leads
The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.
Why Data Privacy Matters for Consumers and Advertisers
With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.
