Walton Family Foundation Grantee Program

Communications Capacity-Building Program

A complimentary communications resource for Walton Family Foundation grantees in the Arkansas Delta and Northwest Arkansas regions. Developed to provide relevant, capacity-building support for grantees’ communications opportunities and challenges.

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Need support beyond the webinars? Book a focused 30-minute, one-to-one session with mhp.si experts for clear, actionable guidance on your marketing or communications challenges.

September 2026 Webinar

Finish Strong: Preparing Your Year-End Giving Campaign

Year-end giving is one of the biggest fundraising opportunities of the year, and nonprofits must plan ahead, develop a strategy, and execute that strategy well to stand out during a crowded season. Hear directly from NWA Gives founder Chris Haas and chairman of the board Doug Matayo about what makes a giving campaign successful, how to leverage compelling strategy and messaging to reach new donors, practical tips for keeping supporters engaged throughout the holiday season, and the best avenues for converting one-time donors into lifelong champions. While Chris and Doug bring firsthand experience from NWA Gives, the strategies they share apply to grantees anywhere, and all grantees in the program are encouraged to attend regardless of location.

NWA Gives is a concentrated, 12-hour movement designed to activate the spirit of giving across Northwest Arkansas. While our region is one of the fastest-growing in the nation, that growth brings complex challenges. We believe that the best people to solve local problems are the nonprofits already on the ground doing the work. Our mission is to provide these organizations with a high-visibility platform that amplifies their voice, connects them with new supporters, and builds their capacity to serve the 10-county region we call home.

Guest Hosted By:

Chris Haas

Chris Haas, a graduate of the University of Arkansas with a Bachelor’s degree in finance, serves as the president and founder of Freedom 5:one Ministries and as co-founder of NWA Gives. He also holds a Master’s degree in theology (Th.M.) from Dallas Theological Seminary, bringing a diverse educational background to his work.

Prior to founding Freedom 5:one Ministries, Chris spent a decade directing the college ministry, Student Mobilization, at UCA, before working as a Financial Advisor. Motivated by a desire to promote financial health among families in NWA and beyond, he established the non-profit organization Freedom 5:one Ministries, where he serves as president and CEO.

Chris also co-founded NWA Gives, an organization dedicated to increasing charitable giving and awareness for local causes across Northwest Arkansas, and lectures at the University of Arkansas’ Walton College of Business.

Chris and his wife Tiffany, who have been married for three decades, reside in Fayetteville, Ark., where they raise their five children.

Doug Matayo

Doug Matayo is a business leader, consultant, and civic volunteer with deep roots in Northwest Arkansas. He’s the owner of Standing Rock Consulting, where he focuses on business management, change management, and organizational development, and a co-founder of Central 25 AppWorks, LLC, a technology provider serving the financial and public sectors.

Doug’s career spans both the public and private sectors. He served as Chief Deputy to the Arkansas Secretary of State and represented the Little Rock metropolitan area as a State Representative in the Arkansas House of Representatives. Earlier in his career, he spent over a decade as an agent with American National Insurance in Springdale.

Doug is deeply committed to community service, currently serving as chair of the board of directors for NWA Gives, where he champions the mission of making Northwest Arkansas the most generous place on the planet. He also serves on the alumni board of his alma mater, John Brown University, and as a commissioner on the Capitol Zoning District Commission. He previously chaired the board of directors for the Children’s Safety Center of Washington County.

Doug holds a Bachelor of Science in Business Administration and Broadcasting from John Brown University, where he was a varsity soccer goalkeeper and an NAIA Academic All American.

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Webinar Resources

Doing More, For Less: Organic Social Media Strategies for Nonprofit Success

The New AI Landscape for Nonprofit Communications

Better Together: Building Strong Grassroots Partnerships

Make Them Feel It: Storytelling That Moves People to Act

Get the Most Out of Your Email Marketing: Simple Tactics to Drive Results

Turning Executive Visibility into Influence and Impact

Digital Metrics That Matter: What Nonprofits Should Track and Why

Start Strong: Practical Steps to Activate Your Marketing Strategy

What to Spend Where: Making the Most of Your Marketing Budget

Rethinking Organic Search in the Age of AI

Building Your CRM For Long-Term Success

10 Tips for Better Social Media Videos

Smarter Grant Writing: Save Time with Generative AI

Stay Top of Mind: Retargeting on a Budget

Message Framing, Focus & Discipline

How to Get Press When There’s No Breaking Story

Crisis Communications 101: Tips and Best Practices for Navigating a Crisis

Maximizing Impact with Limited Resources

Organic Search and Generative AI: What Does It Mean For Your Website?

Social Media Advertising Strategy & Best Practices

CRM & Email Mastery for Nonprofits

Strategic Use of AI & Frameworks for Success

Organic Social Media Best Practices & Keys for Continued Success

Crafting a Strategic Public Relations Strategy

Reaching the Right People: Audience Segmentation

How to Identify and Refine Your Key Messaging