Communications
Capacity-Building Program
A complimentary communications resource for Walton Family Foundation grantees in Northwest Arkansas. Developed to provide relevant, capacity-building support for grantee’s communications opportunities and challenges.
Help us understand your needs by taking this quick survey.
Join Our Group Video Calls
Organic Search and Generative AI: What Does It Mean For Your Website?
January 15, 2025 • 11 AM CST
Led by Mark Samber
The rise of AI-powered search results is reshaping how businesses approach their online presence. Google’s AI Overviews, which summarize content using advanced algorithms, now play a central role in how users find information. For most organizations, this shift introduces both new opportunities and challenges, especially when understanding how users engage with their content and optimizing for visibility. We will talk about how the value of brand awareness and a multi-channel approach to marketing is more important than ever given Google’s changes to SEO.
Mark Samber, Vice President of Marketing Technology at mhp.si, leads the analytics, SEO, marketing automation, and web development teams for the agency. At mhp.si he is responsible for driving innovative services in the MarTech space, delivering results for clients.
He provides thought leadership around SEO strategy and digital web strategy to clients across all industries. With over 25 years experience in technology, healthcare, and advertising, Samber is a veteran digital marketer who understands both sides of the client/agency dynamic.
Early in his career Samber was an entrepreneur, co-founding a web agency and an angel-backed software company. Just prior to joining mhp.si in 2018 as a consultant, Samber was VP of Digital Strategy & UX at MERGE and Director of Digital Strategy at MUSC Health. Samber also holds a Ph.D. in History, focused on financial and technological innovation, from Carnegie Mellon University.
Media Strategy for Nonprofits: Maximizing Impact with Limited Resources
February 19, 2025 • 11 AM CST
Led by Patrick Pipkin
In the ever-changing media landscape, nonprofits face unique challenges when promoting fundraising, events, and awareness campaigns. This session will provide a foundational understanding of media strategy, best practices, and actionable insights tailored for nonprofits. Learn how to effectively plan media campaigns, from audience targeting and vendor relations to understanding tactics like CTV, streaming radio, TV, and radio campaigns. Discover tools and tactics you can manage in-house and learn how to identify value in a media proposal. Join us to uncover gaps in your approach, prioritize efforts, and make the most of your media budget.
Patrick Pipkin is a seasoned media strategist with over 15 years of experience in media negotiations, programmatic and traditional media strategy, and operations management. As the Media Director at mhp.si, Patrick oversees a team of media planners specializing in traditional and stimulus media tactics. His expertise spans multiple industries, including government, non-profit, healthcare, agricultural equipment, DMO, telco, automotive, and education.
Patrick specializes in maximizing budget efficiency and impact, collaborating with digital media specialists to drive measurable ROI. His commitment to building tailored partnerships with media outlets ensures extended reach and meaningful engagement for clients.
Patrick earned a bachelor’s degree in business administration with a concentration in marketing and a minor in music from the University of Central Arkansas. A graduate of Leadership Greater Little Rock (Class XXXIV), he is deeply invested in the community. This passion for small businesses and the local community is further exemplified through his involvement over the past seven years as a coach for a local CrossFit affiliate, and member of a multi-album recorded band.
Crisis Communications 101: Tips and Best Practices for Navigating a Crisis
March 12, 2025 • 11 AM CST
Led by Kristen Nicholson
A crisis can happen at a moment’s notice. Having a crisis communications playbook is a valuable tool to help your organization navigate the challenges of any crisis situation. During this webinar, you will learn about different crisis scenarios, and discuss key components of a crisis communications playbook, including developing your crisis communications team, tips and best practices for communicating to key stakeholders, how to handle media and avoiding common crisis communications pitfalls.
Kristen Nicholson, APR, is the Vice President of Strategic Communications and a shareholder at mhp.si. She is a national-award-winning and accredited communications professional with more than 15 years of experience in strategic public relations planning, crisis communications and implementation.
She has been recognized nationally by the Public Relations Society of America (PRSA) and PR Daily News for her crisis communications work in the long term care industry and is a sought after crisis communications speaker
Program Resources
- PDF: Refining Your Messaging Presentation
- PDF: Strategic Public Relations Presentation
- Video: Strategic Public Relations Video
- PDF: Social Media Strategy Presentation
- Video: Social Media Strategy Video
- Video: The Importance of Executive Visibility
- PDF: The Importance of Executive Visibility
- PDF: Strategic Use of AI
- Video: Strategic Use of AI
- PDF: CRM & Email Mastery for Nonprofits
- Video: CRM & Email Mastery for Nonprofits
- PDF: CRM & Email Resources Handout
- PDF: Social Media Advertising Strategy & Best Practices
- Video: Social Media Advertising Strategy & Best Practices
One of the mhp.si team members will reach out within 2 business days to schedule a time that works for you.
Questions or Concerns?
Contact us!
