What the Google Antitrust Ruling Means for Your Marketing
On September 2, a federal judge issued a major ruling in the U.S. Department of Justice’s antitrust case against Google. […]
From Clicks to Commitments: How Brands Earn Loyalty in Major Life Choices
Marketing often celebrates the moment of the click. A user clicks an ad, downloads a brochure, or signs up for
Search is Diversifying, Google is Changing — and Leads Are Harder to Find
For over a decade, many marketing strategies have relied on the gravitational pull of Google. High-intent searches turned into clicks,
Why Your Sales Dip During Back-to-School, Holidays, and Spring Break (and What to Do About It)
As marketers, we spend a lot of time analyzing numbers, optimizing campaigns, and trying to pinpoint exactly why leads and
Why Google I/O and Google Marketing Live 2025 Matter for Marketers
This week, Google hosted two of its most consequential annual events: Google I/O 2025 and Google Marketing Live 2025. While
Google’s Big 180 on Third-Party Cookies: What It Means for Advertisers
Google hits the brakes on the long-awaited cookie phaseout. So now what? mhp.si explains The 10,000-Foot View After five years
What can we expect from marketers in 2025?
Lannie Byrd is the Chief Operating Officer of mhp.si and has over 30 years of media and marketing experience. Lannie
