If you’re working on your marketing budget for 2027, taking this year’s spending and adding a few percentage points probably won’t get you where you need to go.

If you’ve asked “is influencer marketing worth it?” more than once this year, you’re not alone. Budgets are tighter, audiences are more skeptical, and the days of a single sponsored post selling out a product are pretty much over. So let’s talk about it honestly: is influencer marketing worth the investment in 2027, or is it time to rethink where your marketing dollars go?

Goldilocks had three beds to choose from. One was too hard. One was too soft. And one was just right.

For brands, the debate over whether you should go with an agency vs in-house marketing team often starts with a simple question: Which option costs less?

Little Rock, Ark – Kristen Vandaveer Nicholson, APR, VP of Strategic Communications, has been named a recipient of the inaugural PRSA Women of Impact Awards, earning recognition in the Social Influencer category.

AI engines recognize companies almost every time they are asked by name, and name them in only a small fraction of discovery searches. Here is why that gap exists and what it costs.

Most agency-client relationships have a familiar starting point. Both sides express a desire for collaboration and open client-agency communication. The agency wants to be treated as a partner and strategic advisor, while the client wants a team that brings fresh ideas and solves problems.

AI engines return a different list of brands almost every time they are asked. Here is what independent research says is measurable, what is not, and what to require before you sign a contract.

National and statewide media averages can hide the competitive reality facing a bank. A 2026 analysis shows why bank marketers need a market-specific CTV-versus-linear audit before deciding where to invest.

Independent research found that tactics sold as AI optimization had no measurable effect on visibility. Ordinary authority signals did. Here is what that means for the work.