A sound blows up on TikTok. A format dominates Instagram. A competitor tries something unexpected and gets a wave of engagement. The comment sections fill up. The screenshots start circulating in Slack channels. And suddenly, the question in the room is: should we do that?
The fastest change happening in AI right now is not that AI can make more things. We already know that. The real change is that audiences are learning to spot AI, judge AI users and ask why a brand used AI instead in the first place.
For years, bank marketing strategies focused heavily on rankings, keywords, and driving traffic from traditional Google Search results.
Automation has changed marketing. Google, Meta, LinkedIn, and other platforms now do things that used to take full-time specialists: bidding, targeting, placement decisions, creative combinations, budget allocation, and even parts of measurement.
In the traditional media landscape, consolidation is the name of the game, and the game just got a lot smaller. Once the Nexstar-TEGNA merger is fully cleared, Nexstar will control 80% of U.S. households. For brands in Little Rock, Memphis, and Dallas, Nexstar has effectively become the “gatekeeper” of local CTV inventory.
In a digital landscape that’s obsessed with what’s hot and new, it’s easy to fall into the trap of trend-chasing. Timely, ripped-from-the-news-cycle content can generate short bursts of attention, but it rarely builds long-term traffic that keeps paying off month after month.
Some marketing experts treat a media pitch like a finish line, moving on to the next thing as soon as they hit send on an email or land a placement. But a seasoned professional knows that securing the story is only the beginning. True impact lies in leveraging that win to further sustain media presence and hone lasting relationships with the producers, directors, editors and beat reporters who will ultimately decide what moves forward and what doesn’t.
mhp.si, one of the state’s largest and oldest full-service marketing agencies, today announced the promotions of Rachel Powers, APR, to Director of Public Relations and Lauren Stephens to Strategic Communications and Engagement Manager, strengthening the agency’s leadership across integrated communications disciplines.
“Just post more” might be the vaguest social media advice people still just blindly follow.
If your agency is just passing along what the platforms say, you do not have a strategy partner. You have a middleman.