Community Over Conversion
We’re here to gently give an FYI: not every social post should be selling your product or service. Let us back up our egregious statement.
Content Studio
“TikTok” on the Clock: But the Party Don’t Stop for Vertical Video
On April 24th, President Joe Biden signed legislation including a provision that could lead to a ban on TikTok in the U.S. if the popular platform’s owner doesn’t sell its stake within the year.
Google is Beta Testing a Short Form Video Tab on Mobile, and We Need to Talk About It
Early last week, Google silently started testing a Short Videos tab on mobile device searches for select users. This tab pulls content relevant to a user’s search query from YouTube, TikTok, Instagram and other vertical video platforms.
Besties for the IRS-ties: Does Humor and Relatability Work for Government Social Media?
The Internal Revenue Service (IRS), one of the most serious and traditionally bureaucratic government agencies, has recently embraced Gen Z’s social media culture, making waves on platforms such as Instagram and Twitter.
2024 Marketing Predictions: User-Generated Content
Want more web hits and clicks, but don’t know why your content is missing the mark? We’ve got three words for you – User-Generated Content.
Threads: What We Know and How Brands Can Use Meta’s latest platform
If you work in social media or happened to be one of the billions of people using the internet on
YouTube Shorts: Reaching New Audiences with Short-Form Video
According to an article by CNN, it has been found that the average person can pay attention to a screen
TikTok may fall, but vertical video is here to stay.
A guide to vertical video alternatives for brands and marketers. By Chris Bell-Davis, Content Studio Creative Manager and Kayla Baugh,
Social Innovators: Learning from a Seasoned Creative
Chip Culpepper has been a staple at MHP/Team SI for decades. As a partner and Chief Creative Officer, Chip’s fingerprints
What Can Brands Learn from Online Creators?
Here at the MHP/Team SI Content Studio, innovation is practically our middle name. And we have to innovate because online
