sba loans
case study
8 Month Performance Review
3x more conversions 71% savings 410% more leads
challenge
Help Small Business Owners Find Premier Loan Opportunities
Building community through SBA Loans.
solution
Accessible Messaging with Proven Tactics
Our team targeted small business owners with FLA-compliant messaging in Paid Search, Meta, Doppio® Display, Retargeting and Connected TV.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for small business loan applications, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
This generated 22,400+ unique pageviews with 2,791 conversions (online application, form fills and calls) at a cost-per-lead less than $22. To put how impressive that CPL is into perspective, the industry benchmark CPL sits at $84.10.
Through our strategy.performance.results. mindset, we generated 410% more leads for the client and a 13% conversion rate at less cost than industry competitors.
4.17% Industry Average (Google)
