google search as you know it is over. SEO is not.
More qualified visibility. More calls. More customers.
Search is no longer just a list of links. Google answers questions before the click. AI platforms summarize markets, compare providers and create shortlists. Customers validate those answers through Maps, reviews, media coverage, social platforms, videos and your website.
To compete, your business must do more than rank. It must be found, understood, trusted and chosen across the full search ecosystem.
mhp.si connects technical SEO, answer engine optimization, content, local visibility, digital PR, analytics and conversion strategy to help your brand earn attention—and turn it into action.
Show up wherever customers search. Stand out when they decide.
Strong search visibility takes a connected strategy. We help search engines, AI platforms and customers understand your business, trust your expertise and take the next step.
no.1
technical SEO
Make your website easier to find, faster to use and clearer to search engines. We fix technical barriers that limit visibility and slow customers down.
What we fine-tune: Crawling and indexing, site speed, mobile usability, site structure, metadata, internal links, redirects, schema and technical diagnostics.
no.2
AI search optimization and AEO
How does AI describe your business? We uncover where your brand appears, how it compares and what can help it earn accurate mentions and citations.
What we evaluate: AI visibility, prompt coverage, citation sources, brand consistency, answer accuracy, content structure and competitive inclusion.
no.3
local and multi-location SEO
Turn local searches into calls, directions and visits. We strengthen your presence across Maps and local results, location by location.
Where we build your presence: Google Business Profiles, Maps, local listings, location pages and local content—supported by accurate business information, reviews and multi-location management.
no.4
content strategy
Answer the questions customers ask before they choose. We create useful content that helps people decide and gives search and AI platforms a clearer picture of your expertise.
What we create and improve: Service pages, comparisons, FAQs, topic clusters, expert insights and conversion-focused pages—all informed by customer research.
no.5
authority, backlinks and digital PR
Build credibility beyond your website. We help trusted sources talk about—and link to—your business through earned media, expert commentary and quality backlinks.
How we build credibility: Backlink strategy, earned media, industry citations, third-party profiles, reputation signals and original research.
no.6
measurement and conversion
Connect being found with getting results. We track the calls, forms, visits and leads search brings to your business—and find ways to turn more attention into action.
What we measure: Qualified traffic, conversions, local actions, rankings, AI mentions and citations, competitive visibility and CRM outcomes when available.
Modern search takes a full-service agency.
Modern search takes a full-service agency.
mhp.si brings those disciplines together to find what’s holding you back – and fix it.
We can lead the strategy, do the work or handle both. Clear roles keep recommendations moving and everyone accountable for results.
Show up wherever customers search. Stand out when they decide.
mhp.si connects search with the expertise that builds trust, drives action and wins customers.
Integrated Expertise
Our search work is strengthened by in-house capabilities across public relations, content, analytics, paid media, local visibility, website experience and conversion optimization.
Results That Matter
We measure qualified traffic, calls, leads, visits and sales so you can see what visibility delivers.
Google Premier Partner Perspective
We connect insights from organic search, paid search and analytics to your business goals.
Experience Where Trust Matters
From finance and healthcare to education, government, legal and retail, we understand complex industries and the decisions that drive them.
AI-assisted. human-led.
AI speeds up research and analysis. Our people guide strategy, check the facts and make the recommendations.
Real search challenges. Measurable results.
Every industry is different. Our approach starts with a strong foundation, useful content and clear signals of trust—then measures what moves the business.
Healthcare
40%
growth in local search sessions
A regional healthcare organization needed stronger local visibility and a technically sound website.
mhp.si connected local condition and treatment content with technical SEO, structured data and clearer page titles across locations and services.
The results:
• Nearly 40% growth in local search sessions year over year
• Approximately 18% growth in total organic sessions year over year
• Structured data created for 500+ pages during a CMS migration
Technical clarity and local relevance work better together.
Get found. Build trust. Win more business.
Show Up in More Places
Build visibility across Google, AI answers, Maps and the sources customers trust.
Attract the Right People
Answer the questions and searches that bring customers closer to choosing you.
Build Credibility
Connect your content, reputation and business information into a clear, trusted story.
Win Local Searches
Help customers find the right location or service when they need it.
Turn Visibility Into Action
Make calling, clicking and completing a form easier—especially on mobile.
Know What’s Working
Measure progress against your starting point, competitors and business results.
A clear plan. Real progress.
1
Benchmark
Get a clear picture of your search performance—from website health and local visibility to authority, conversions and AI inclusion.
2
Prioritize
Focus on what will make the biggest difference. We map out what needs fixing now, where you can gain ground and how to build lasting authority.
3
Implement
Turn the roadmap into real work. We guide your team or handle the execution across technical SEO, content, local search, digital PR and conversion.
4
Measure
See what moved—and what to do next. We track progress against your starting point, competitors and business goals.
See where you stand. Find your next move.
The mhp.si SEO Snapshot shows how you stack up across three key areas—and where to focus next.
Integrated Expertise
Our search work is strengthened by in-house capabilities across public relations, content, analytics, paid media, local visibility, website experience and conversion optimization.
Backlink Authority
Who links to you—and how much does it help? We assess link quality, compare competitors and identify opportunities to build credibility.
AI search visibility
Does your brand make the shortlist? We check whether AI answers mention, cite and accurately describe your business—and how you compare with competitors.
What You Get
- A clear summary of findings
- Competitive benchmarks
- Technical issues to address
- Backlink and authority gaps
- AI visibility and citation insights
- Next steps ranked by potential impact
See what’s working. Know what’s next.
mhp.si reporting connects search performance, competitor movement and customer action in one clear view.
See where you’re gaining, where competitors are moving ahead and where to focus next.
01. Search visibility and qualified traffic
02. Local and Maps performance
03. Website health and content performance
04. Backlink growth and authority
05. AI mentions, citations and competitive visibility
06. Calls, forms, applications, visits and other key actions
07. Priorities for what comes next
AI can accelerate the work.
people remain accountable for the outcome.
We use AI to support research, pattern recognition, content analysis, competitive monitoring and workflow efficiency. Strategy, fact-checking, brand judgment, quality control and final recommendations remain human-led.
The objective is not to create more content faster. It is to create more useful, trustworthy and measurable search experiences.
Find out how visible your brand really is.
Your customers are already searching. AI systems are already deciding which sources and businesses to include. The question is whether your brand has the technical foundation, authority and clarity to earn a place in the answer.
FREQUENTLY ASKED QUESTIONS
Is SEO still worth investing in?
What is AEO?
Answer Engine Optimization improves the likelihood that your brand and content will be understood, included or cited in AI-generated answers. It complements SEO; it does not replace the technical, content and authority foundation SEO provides.
What is the difference between SEO and AI search optimization?
SEO improves visibility across search engines through technical performance, useful content, authority and strong customer experiences. AI search optimization extends that work to the signals AI platforms use to understand, compare, summarize and cite brands.
Can you guarantee that ChatGPT, Gemini or Google will cite us?
No ethical agency can guarantee inclusion in a third-party AI answer. We can improve the clarity, authority, consistency and usefulness of the signals those systems rely on, then measure how visibility changes over time.
How long does SEO take?
Timing depends on your technical condition, competition, existing authority and the work required. Technical fixes can create early movement, while content and authority gains usually compound over several months.
How do you measure success?
Success is defined around qualified visibility and business outcomes. That may include organic leads, calls, applications, store visits, revenue, local actions, AI inclusion, citation growth and competitive share of voice.
Do you work with internal marketing or development teams?
Yes. mhp.si can serve as a strategic partner, an implementation team or a combination of both. Responsibilities are defined clearly so recommendations move into production.
Do you work with local, multi-location and national brands?
Yes. The strategy changes based on market coverage, customer behavior, competitive intensity and the mix of local, commercial and informational searches.