If testing feels like a never-ending rabbit hole, simplify it. Run one test per month in a few categories, with clear budget caps and clear definitions of success.
Six Tests To Run In The Next 90 Days:
Platform test
Pick one new platform that fits your audience, like Reddit, and cap spend so you can learn without risk.
Ad type test
Test one new Google or Meta feature or format and compare it to your current best performer.
Audience test
Tighten or shift one segment and see if quality improves.
Messaging test
Two promises. Same offer. Let the market tell you which one people believe.
Art test
Two visual approaches. Same message. See what earns attention and trust.
Landing or CTA test
Add one “what happens next” section or make the CTA more direct and measure lift.