Author name: mhp.si

If you’re working on your marketing budget for 2027, taking this year’s spending and adding a few percentage points probably won’t get you where you need to go.

If you’ve asked “is influencer marketing worth it?” more than once this year, you’re not alone. Budgets are tighter, audiences are more skeptical, and the days of a single sponsored post selling out a product are pretty much over. So let’s talk about it honestly: is influencer marketing worth the investment in 2027, or is it time to rethink where your marketing dollars go?

Goldilocks had three beds to choose from. One was too hard. One was too soft. And one was just right.

For brands, the debate over whether you should go with an agency vs in-house marketing team often starts with a simple question: Which option costs less?

Little Rock, Ark – Kristen Vandaveer Nicholson, APR, VP of Strategic Communications, has been named a recipient of the inaugural PRSA Women of Impact Awards, earning recognition in the Social Influencer category.

Most agency-client relationships have a familiar starting point. Both sides express a desire for collaboration and open client-agency communication. The agency wants to be treated as a partner and strategic advisor, while the client wants a team that brings fresh ideas and solves problems.

Good design in creative work can make a viewer pause. What it can’t do by itself is make them care.

How to Create Marketing Ideas That Work for PR, Social, Paid, Email and Web Without Feeling Disconnected

Most marketing teams can tell you exactly what their campaign launch-day checklist looks like: channels, assets, dates and approvals. Fewer can tell you what happened in the weeks before the checklist was created. That gap is where a lot of marketing campaigns quietly go sideways.

Connected TV lets brands reach massive, engaged audiences during the World Cup and beyond, with precision targeting, real-time insights, and full-funnel strategy.