Staycations 🤝 SEO: How to Navigate Variations in Tourism Traffic
For brands, hospitality companies and tourism branches, staycations mark a crucial moment in their marketing strategies.Â
MHP/Team SI awarded at the PRSA 2024 Silver Anvil Awards
MHP/Team SI has received a Silver Anvil at the Public Relations Society of America’s (PRSA) 2024 Silver Anvil Awards, the most prestigious public relations award in the nation.
“TikTok” on the Clock: But the Party Don’t Stop for Vertical Video
On April 24th, President Joe Biden signed legislation including a provision that could lead to a ban on TikTok in the U.S. if the popular platform’s owner doesn’t sell its stake within the year.
MHP/Team SI’s Chief Operating Officer Recognized Among Top 50 Worldwide
MHP/Team SI, a full-service marketing agency based in Little Rock, Ark., announces that OnConferences recognized Lannie Byrd, chief operating officer and shareholder for MHP/Team SI, as a Top 50 COO at the 2024 OnCon Icon Awards.
Google is Beta Testing a Short Form Video Tab on Mobile, and We Need to Talk About It
Early last week, Google silently started testing a Short Videos tab on mobile device searches for select users. This tab pulls content relevant to a user’s search query from YouTube, TikTok, Instagram and other vertical video platforms.
The Future of TV Advertising: Navigating the Shift from Linear to Digital
In an era where technology is continuously reshaping consumer behavior, the television industry is undergoing a significant transformation. The once-dominant linear TV, defined by scheduled programming accessed via satellite or cable networks, is witnessing a gradual decline in favor of digital alternatives.
MHP/Team SI Named Finalist for PRSA 2024 Silver Anvil Awards
The Public Relations Society of America (PRSA) recently recognized MHP/Team SI as a finalist for the 2024 Silver Anvil Awards, the most prestigious public relations award in the PR industry.
MHP/Team SI Hires Lauren Stephens as Public Relations Account Executive
LITTLE ROCK, Ark. (March 6, 2024) — MHP/Team SI has hired Lauren Stephens as a public relations account executive. In
Programmatic advertising has become a cornerstone of the digital marketing landscape, particularly in the United States where it represents over 90% of digital display ad spending
Integrating Doppio® into the landscape of programmatic advertising offers a transformative approach to media buys, thanks to the platform’s cutting-edge household targeting capabilities.
Besties for the IRS-ties: Does Humor and Relatability Work for Government Social Media?Â
The Internal Revenue Service (IRS), one of the most serious and traditionally bureaucratic government agencies, has recently embraced Gen Z’s social media culture, making waves on platforms such as Instagram and Twitter.
