Search is Diversifying, Google is Changing — and Leads Are Harder to Find
For over a decade, many marketing strategies have relied on the gravitational pull of Google. High-intent searches turned into clicks, […]
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Why PR is Backbone of Generative AI Search
In an era where artificial intelligence doesn’t just consume content, it creates it, public relations professionals have never wielded more
Why Google I/O and Google Marketing Live 2025 Matter for Marketers
This week, Google hosted two of its most consequential annual events: Google I/O 2025 and Google Marketing Live 2025. While
Google’s Big 180 on Third-Party Cookies: What It Means for Advertisers
Google hits the brakes on the long-awaited cookie phaseout. So now what? mhp.si explains The 10,000-Foot View After five years
mhp.si Named Google Premier Partner for 10th Consecutive Year
Google recognizes agency among top 3% of U.S. marketing agencies LITTLE ROCK, Ark. (March 13, 2025) – Google has named
Big Game 2025’s Other Battle: Which Ads Will Win the War for Your Attention?
It’s the biggest night in football, and the biggest night in advertising. While the world’s best are hashing it out
The State of TikTok: Navigating Uncertainty, Strategy, and New Frontiers
As a potential U.S. TikTok ban looms, the entire digital landscape holds its breath. Millions of users—and the brands that
What can we expect from marketers in 2025?
Lannie Byrd is the Chief Operating Officer of mhp.si and has over 30 years of media and marketing experience. Lannie
mhp.si’s vice president of marketing technology earns rigorous 4A’s certification
Mark Samber among first cohort of 4A’s Generative AI Certification program LITTLE ROCK, Ark. (Nov. 7, 2024) – mhp.si, a
The Digital Shift in Financial Marketing
In recent years, banks and credit unions have made a notable shift in their marketing strategies, reducing their spend on
