Marketing in the Age of AI Search: What Every Brand Leader Needs to Know
The Consumer Journey Has Changed, and Awareness Matters More Than Ever For decades, marketers have relied on a predictable funnel: […]
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Why Local Still Wins: The Hidden Power of Community in Big Decisions
When Nexstar Media Group announced its $6.2 billion acquisition of Tegna, most of the conversation — including recent coverage in
From Zero to Hundreds of Leads: What Executives Can Learn from a Southern California Hospital’s SEO Success
By using hyper-local SEO techniques while creating over 30 pages of deep-dive, easy-to-read medical content, our agency helped a large
How Local SEO Can Help Hospitals Win Local Search (Even in the Age of AI)
As the landscape of online search continues to evolve in the age of generative AI, many healthcare systems are struggling
What the Google Antitrust Ruling Means for Your Marketing
On September 2, a federal judge issued a major ruling in the U.S. Department of Justice’s antitrust case against Google.
From Clicks to Commitments: How Brands Earn Loyalty in Major Life Choices
Marketing often celebrates the moment of the click. A user clicks an ad, downloads a brochure, or signs up for
Search is Diversifying, Google is Changing — and Leads Are Harder to Find
For over a decade, many marketing strategies have relied on the gravitational pull of Google. High-intent searches turned into clicks,
Why PR is Backbone of Generative AI Search
In an era where artificial intelligence doesn’t just consume content, it creates it, public relations professionals have never wielded more
Why Google I/O and Google Marketing Live 2025 Matter for Marketers
This week, Google hosted two of its most consequential annual events: Google I/O 2025 and Google Marketing Live 2025. While
Google’s Big 180 on Third-Party Cookies: What It Means for Advertisers
Google hits the brakes on the long-awaited cookie phaseout. So now what? mhp.si explains The 10,000-Foot View After five years
