Big Game 2025’s Other Battle: Which Ads Will Win the War for Your Attention?
It’s the biggest night in football, and the biggest night in advertising. While the world’s best are hashing it out […]
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The State of TikTok: Navigating Uncertainty, Strategy, and New Frontiers
As a potential U.S. TikTok ban looms, the entire digital landscape holds its breath. Millions of users—and the brands that
What can we expect from marketers in 2025?
Lannie Byrd is the Chief Operating Officer of mhp.si and has over 30 years of media and marketing experience. Lannie
mhp.si’s vice president of marketing technology earns rigorous 4A’s certification
Mark Samber among first cohort of 4A’s Generative AI Certification program LITTLE ROCK, Ark. (Nov. 7, 2024) – mhp.si, a
The Digital Shift in Financial Marketing
In recent years, banks and credit unions have made a notable shift in their marketing strategies, reducing their spend on
The Evolution of TV: Navigating the Shift from Pay TV to Streaming Platforms
The landscape of television consumption in the United States has undergone a seismic shift over the past few years. The
Is Live TV on a comeback?
How the Olympics proved that viewers still have an appetite for live sports Every four years, the world stands still
Booking a Flight from Google Search to Instagram Reels
Although Google once reigned as the go-to resource for travel plans, social media has taken the throne as the ultimate mecca of travel inspiration.
