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Practical moves across creative, media, data and AI, local activation, and measurement When your customers choose a hospital, a college, […]

Google Ads is 25. That milestone is more than a birthday for an ad product; it marks the maturation of

The Consumer Journey Has Changed, and Awareness Matters More Than Ever For decades, marketers have relied on a predictable funnel:

When Nexstar Media Group announced its $6.2 billion acquisition of Tegna, most of the conversation — including recent coverage in

On September 2, a federal judge issued a major ruling in the U.S. Department of Justice’s antitrust case against Google.

Marketing often celebrates the moment of the click. A user clicks an ad, downloads a brochure, or signs up for

For over a decade, many marketing strategies have relied on the gravitational pull of Google. High-intent searches turned into clicks,

In an era where artificial intelligence doesn’t just consume content, it creates it, public relations professionals have never wielded more