Marketing Metrics That Matter: A Non-Technical Guide to Cleaning Up Your Reporting in 30 Days
Most marketing teams today have dashboards full of numbers. Impressions. Clicks. Views. CTR. New charts every month.
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From Pretty to Powerful: Creative Tweaks That Actually Boost Conversions
A lot of campaigns look great on the surface. The ads are polished. The landing page is on brand. The internal team is proud of the work.
Tighten Your Target: How to Fix Waste in Your 2026 Audience and Geo Strategy
A lot of 2026 plans were built around one idea: protect reach and keep your share of voice.
Three Leaks in Your 2026 Funnel if Your Customers Are Making Big Life Decisions
If you work in healthcare, education, financial services, or any high stakes category, your 2026 plan is already in motion. The media is running, the reports are coming in, and on paper things look fine.
Fewer Searches, Higher Stakes: What a 20% Drop in Google Searches per User Means for Brands
A new report from Datos and SparkToro reveals a striking shift in U.S. search behavior: Google searches per desktop user are down nearly 20% year over year. Importantly, Google isn’t losing users, but it’s losing repeat searches.
When Seconds Count: Building Crisis Readiness Before You Need It
When seconds count, preparation is the difference between chaos and clarity. Yet, fewer than half of U.S. organizations—only 49%—have a formal crisis communications plan. Meaning the rest are left to improvise when seconds matter most.
Why Having an APR on Your PR Team Matters, Especially When It Counts Most
When brands invest in public relations, they’re not just hiring storytellers; they’re hiring strategic advisors, risk managers, and reputation guardians. One of the clearest indicators that a PR professional meets the highest standard of excellence in the industry is the Accreditation in Public Relations (APR), awarded by the Public Relations Society of America (PRSA).
Rethinking the Big Game Playbook
How performance marketing, digital channels, and culture are reshaping the Big Game decision The Big Game is the most anticipated
2026 Predictions: From AI Fluency to Real-World Impact
In 2026, the marketing industry is no longer debating what might happen—it’s figuring out how to move forward with what’s
Why Banks Switch to mhp.si (and How We Prove It’s a Fit)
Let’s sit on the same side of the table. You want deposit growth, lower cost-per-application, and clean attribution. We bring