auto loans
case study
6 Month Performance Review
10x more conversions 931% more applications
challenge
Turn Off Cruise Control and Drive Online Auto Loan Applications
solution
Shifting Brand Awareness and Reach
The campaign worked to dispel misperceptions around auto loan interest rates and reach qualified buyers with a robust marketing mix.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for auto loan applications, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
The campaign generated 5,960+ unique pageviews in a hot industry, resulting in 310+ customers starting an application, filling out a form or calling for more information. 132 of them fully converted.
The result? A 43% conversion rate and cost-per-lead less than $81, and 38% of all conversions in this 6-month campaign came from mhp.si.
4.17% Industry Average (Google)
application starts
