business checking
case study
9 Month Performance Review
3x more conversions 263% more leads 65% overall savings
challenge
Expand Business Checking Leads and Convert on Qualified Applicants
Putting flexibility into consumers’ hands.
solution
Top-of-Mind Messaging, Top-Tier Solutions
Our team deployed targeted messaging across Paid Search, Meta, Doppio® Display, Retargeting and Connected TV to customers in search of business checking accounts.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for business checking applications, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
The results? Our FLA-compliant ads generated 5,780+ unique pageviews, converting on 876 consumers via form fills and calls. This breaks down to a 15% conversion rate and cost-per-lead less than $26 for the client.
Through our strategy.performance.results mindset, we generated 263% more leads for the client, all at a lower cost than their competitors.
4.17% Industry Average (Google)
