credit card
case study
6 Month Performance Review
4x more conversions 58% more applications
challenge
Amplify Outreach and Generate Credit Card Applications
Stopping users’ swipes with key messaging.
solution
Proven Strategies Deserve Credit
Our team utilized Paid Search, Meta, Doppio® Display, Retargeting and Connected TV to stand out from the crowd for consumers looking to open a credit card account.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for credit card applications, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
Our campaign resulted in 11,015+ unique pageviews and 5,605+ leads (application starts, form fills and calls). Our cost-per-lead was just $7.50 and cost-per-conversion $45. The national average cost-per-lead is $77.77.
We generated 58% more applications and a 17% conversion rate for the client in only six months, all thanks to our strategy.performance.results. mindset.
application starts, form fills & calls
4.17% Industry Average (Google)
application start
completed applications
