mhp.si crafted a multi-channel digital strategy to meet the needs of the client. We sought to reach homeowners who had multiple years of equity built up in their homes.

Our financial services marketing team produced three avenues through which we could reach this target audience.

Social Media Marketing – Social media advertising is an excellent way to reach potential customers. We placed ads on Facebook and Instagram to reach our target audience where they spend time.

Doppio Display – After identifying our target audience, we were able target them on a household level with our proprietary Doppio® data layers. This means the target audience received display ads on all devices: phone, computer, audio and CTV.

Search Engine Marketing – The final tool we used to reach our target audience was search engine marketing. This tactic reaches potential customers who are deep in the marketing funnel. We placed ads on search engine results pages for specific keywords and phrases related to the product/service.