heloc
case study
6 Month Performance Review
3x more conversions 188% more applications 51% overall savings
challenge
Promote Awareness Around and Create HELOC Loan Applications
Helping establish value for homeowners and the financial institution.
solution
Investing in a Performance Marketing Mix
Our campaign used Paid Search, Meta, Doppio® Display, Retargeting and Connected TV vehicles to reach HELOC candidates with targeted messaging.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for home equity line of credit (HELOC) loan applications, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
This generated 11,400+ unique pageviews with 1,399 conversions (online application, form fills and calls) – a 12% conversion rate and 188% lift-in-conversion rate compared to the national average of 4.17%.
More impressive was the fact that we did at at a cost-per-lead that was 50% less than the national average of $71.44. All thanks to strategy.performance.results.
4.17% Industry Average (Google)
