Le Bonheur Children’s Hospital Case Study
Background
These days, your digital presence is just as important as bricks and mortar. Le Bonheur Children’s Hospital, one of the nation’s best children’s hospitals, found themselves in need of a brand boost – one they entrusted our team to pull off.
The Challenge
Le Bonheur, which translates to happiness, approached our team over 20 years ago in need of a massive branding operation. The children’s hospital has always been focused on child-centered care and state-of-the-art technology, backed by an expert staff.
Yet the non-profit children’s hospital, which traces its fundraising roots to 1923, had found itself out of the public eye, resulting in a lack of incoming donations and new patients.
Our challenge was plain to see. We needed to develop a campaign that would build the brand back up to its former glory, ensuring its relevance and success as a nonprofit. We needed to go back to Le Bonheur’s roots.
The Strategy
The Le Bonheur Club began as a sewing circle in 1923, providing clothes for underprivileged children and orphans living in Memphis. Our team focused on the organization’s history – a reminder to the public that Le Bonheur Children’s Hospital is the home of the best care for kids in Memphis, and has been for quite some time.
In 1952, the year Le Bonheur Children’s Hospital first opened its doors, they released red balloons with keys to the hospital attached into the sky, signifying any and all were welcome in its halls. Red has remained a core part of Le Bonheur’s branding, and we knew that a departure from the established branding would be a step in the wrong direction.
A literal common thread between families, homes and communities to the children’s hospital was born… and is still used today.
The Results
Our team continues to provide full-service line marketing for Le Bonheur Children’s Hospital. Our marketing strategies illustrate every piece of the client’s puzzle, ranging from measurable ROI and new patients to brand consistency and fundraising efforts.
It’s a partnership built on trust, transparency and providing the best care for kids. Always.
Largest
Public Fundraising Campaign in Memphis History
20+
Year Partnership
Other Success Stories
Healthcare Search Engine Optimization Study
Banking and Finance Case Study
People Searching for a Checking Account Between January 1 and April 30, 2024
People Searching for HELOC in 2023
People Searching for Commercial Lending in 2023
People Searching for a Checking Account in 2023
Auto Loans Case Study
Mortgage Loan Case Study
Credit Card Case Study
HELOC Case Study
Premium Checking Case Study
SBA Loans Case Study
Neurolens Case Study
Rock Dental Brands NIL Case Study
Arkansas Economic Development Commission Case Study
Little Rock Convention and Visitors Bureau Case Study
McLarty Daniel Case Study
Chuy’s Case Study
Windstream Silver Anvil Case Study
Taylor King Law Case Study
