mortgage
loans
case study
12 Month Performance Review
3x more conversions 201% more applications 51% overall savings
challenge
Maximize Reach and Conversions Generated for Mortgage Loans
Targeting first-time buyers and homeowners alike.
solution
A Firm, Marketing Mix Foundation
We utilized proven tactics in Paid Search, Meta, Doppio® Display, Retargeting and Connected TV to place FLA-compliant messaging in front of consumers searching for mortgage loans.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for mortgage loan applications, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
This generated 13,800+ unique pageviews with 1,745 conversions (online application, form fills and calls) – a 13% conversion rate, which more than tripled the national average of 4.17%.
Through our strategy.performance.results. mindset, we lowered the client’s cost-per-conversion to less than $36, and converted on 13 out of every 100 people.
4.17% Industry Average (Google)
