premium checking
case study
6 Month Performance Review
5x more conversions 648% more leads
challenge
Generate Growth in Premium Checking Applications
Maximizing ROI and consumer opportunity.
solution
strategy.performance.results.
Our performance marketing mix consisted of Paid Search, Meta, Doppio® Display, Retargeting and Connected TV vehicles to target consumers in search of premium checking accounts at any stage of their consumer journey.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for premium checking accounts, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
This generated 13,350+ unique pageviews with 3,425 conversions (online application, form fills and calls) for the client. This was 648% more leads in just six months, at a $12 cost-per-lead.
With strategy.performance.results. at the wheel, mhp.si reached a 26% conversion rate. That’s 26 out of 100 people converted into an application – a big win.
application starts, form fills, & calls
4.17% Industry Average (Google)
