mhp.si crafted a multi-channel performance marketing strategy to meet the needs of the client. Using the 381 FLA-compliant data layers in our Doppio® DSP, we were able to segment our target audience to only people who would be likely open a new checking account.

Our financial services marketing team elected to use four channels to reach our target audience.

Paid Search Ads – Employing a Search Engine Marketing (SEM) strategy ensured we reached individuals who were actively searching for premium checking applications.

Meta Marketing – Advertising on social media is a very effective way of reaching potential customers. Ads placed on Facebook and Instagram are sure to reach audiences as they spend time scrolling their social feed. 

Doppio® Display – After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers, and more.

Doppio® Connected TV Retargeting – Individuals who had previously been to the site were retargeted through connected TV. This strategy improves brand recognition and allows the consumer immediate access to the desired actions.